VectorShift Verified
Artificial Intelligence, SaaS, Software Development, Machine Learning, Low-code Development
Product Marketing Manger
New York, NYOnsiteFull Time$125,000–$200,000 /yrPosted 2 months agoHidden Gem · YC Startup
Required skills
- Product Marketing
- Launches
- GTM Strategy
- Storytelling
- Sales Enablement
- Positioning
- Messaging
- Market Intelligence
- Competitive Analysis
- AI Infrastructure
Nice to have
- AI/ML
- B2B SaaS
- Developer Tools
- AI Tooling
Role summary
VectorShift is seeking a Lead Product Marketing Manager to define and execute the product marketing strategy for their AI platform. This role involves owning product narratives, go-to-market strategies, and making complex technical concepts accessible to non-technical audiences. Responsibilities include managing product launches, creating sales enablement materials, developing demo flows and storytelling, driving social content, and conducting market/competitive intelligence. The ideal candidate has 2+ years of product marketing experience with technical products, exceptional writing and storytelling skills, and the ability to operate autonomously in a fast-paced startup environment.
### The Role
We're looking for a Lead Product Marketing Manager to own how VectorShift's product shows up in the world. You'll sit at the intersection of product, sales, and the market — turning a fast-moving, technically deep platform into stories, materials, and moments that make people _get it_ and want it.
This is a hands-on leadership role. You'll set the product marketing strategy and execute against it directly,. The through-line of everything you do: taking something technical and making it land with audiences who don't live in the weeds of AI infrastructure.
### What You'll Do
**Product releases & launches.** Own the narrative and go-to-market for new features and products — write the release notes, launch blogs, changelogs, and announcement copy. Coordinate launches across product, sales, and social so every release lands with impact instead of slipping out quietly.
**Demo paths & product storytelling.** Design the demo flows and narratives that show VectorShift at its best — the "aha" sequences that turn a curious prospect into a believer. Partner with sales and solutions to make sure the story we tell matches the product they experience.
**Sales enablement & materials.** Build the collateral that helps sales win: one-pagers, pitch decks, battle cards, case studies, competitive positioning, and ROI narratives. Keep it current as the product and market evolve.
**Social & top-of-funnel content.** Drive our social presence and content engine — posts, threads, short-form explainers, and campaigns that build awareness and pull people into the funnel.
**Translate technical → non-technical.** This is the heartbeat of the role. Take complex capabilities (RAG, agentic workflows, integrations, the SDK) and make them clear, compelling, and obviously valuable to business buyers, operators, and non-technical decision-makers.
**Positioning & messaging.** Own our core positioning, value propositions, and messaging framework — and make sure it's consistent across the website, sales, product, and social.
**Market & competitive intelligence.** Stay close to customers, competitors, and the broader AI landscape, and feed those insights back into product and GTM strategy.
### What We're Looking For
* 2+ years in product marketing, with a track record of owning launches and GTM for technical products (developer tools, AI/ML, or B2B SaaS/infrastructure strongly preferred).
* Exceptional writer and storyteller — you can go from a dense technical spec to a crisp, persuasive narrative, and you have samples to prove it.
* Demonstrated ability to make technical concepts accessible to non-technical audiences.
* Comfortable operating with autonomy in a fast-moving startup — you'll define process where none exists and ship without a lot of scaffolding.
* Strong cross-functional partner who can work shoulder-to-shoulder with product, sales, and founders.
* Experience building sales enablement materials and running product launches end to end.
* Bonus: hands-on curiosity about AI tooling — you like actually _using_ the product, not just marketing it.
We're looking for a Lead Product Marketing Manager to own how VectorShift's product shows up in the world. You'll sit at the intersection of product, sales, and the market — turning a fast-moving, technically deep platform into stories, materials, and moments that make people _get it_ and want it.
This is a hands-on leadership role. You'll set the product marketing strategy and execute against it directly,. The through-line of everything you do: taking something technical and making it land with audiences who don't live in the weeds of AI infrastructure.
### What You'll Do
**Product releases & launches.** Own the narrative and go-to-market for new features and products — write the release notes, launch blogs, changelogs, and announcement copy. Coordinate launches across product, sales, and social so every release lands with impact instead of slipping out quietly.
**Demo paths & product storytelling.** Design the demo flows and narratives that show VectorShift at its best — the "aha" sequences that turn a curious prospect into a believer. Partner with sales and solutions to make sure the story we tell matches the product they experience.
**Sales enablement & materials.** Build the collateral that helps sales win: one-pagers, pitch decks, battle cards, case studies, competitive positioning, and ROI narratives. Keep it current as the product and market evolve.
**Social & top-of-funnel content.** Drive our social presence and content engine — posts, threads, short-form explainers, and campaigns that build awareness and pull people into the funnel.
**Translate technical → non-technical.** This is the heartbeat of the role. Take complex capabilities (RAG, agentic workflows, integrations, the SDK) and make them clear, compelling, and obviously valuable to business buyers, operators, and non-technical decision-makers.
**Positioning & messaging.** Own our core positioning, value propositions, and messaging framework — and make sure it's consistent across the website, sales, product, and social.
**Market & competitive intelligence.** Stay close to customers, competitors, and the broader AI landscape, and feed those insights back into product and GTM strategy.
### What We're Looking For
* 2+ years in product marketing, with a track record of owning launches and GTM for technical products (developer tools, AI/ML, or B2B SaaS/infrastructure strongly preferred).
* Exceptional writer and storyteller — you can go from a dense technical spec to a crisp, persuasive narrative, and you have samples to prove it.
* Demonstrated ability to make technical concepts accessible to non-technical audiences.
* Comfortable operating with autonomy in a fast-moving startup — you'll define process where none exists and ship without a lot of scaffolding.
* Strong cross-functional partner who can work shoulder-to-shoulder with product, sales, and founders.
* Experience building sales enablement materials and running product launches end to end.
* Bonus: hands-on curiosity about AI tooling — you like actually _using_ the product, not just marketing it.
