Fashion, Retail, Apparel

Social Media Manager, New Media & Trends

New York, NYOnsiteFull TimePosted 1 month ago

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Required skills

trend-driven
culturally fluent
platform mechanics
social listening
editorial instincts
authentically participate
fashion
beauty
lifestyle brands

Nice to have

content creation
editing skills
community-building
creator-partnership

Role summary

Veronica Beard is seeking a Social Media Manager to lead its social media presence, focusing on culture, platform trends, and emerging technology. This role involves daily strategy and execution across platforms like Instagram, TikTok, and YouTube Shorts, leveraging AI tools for ideation and content creation. The manager will identify and capitalize on real-time cultural trends, build a rapid-response content process, and partner with creative and brand teams. Responsibilities include managing content calendars, community engagement, tracking new platforms, and reporting on performance with strategic insights. The ideal candidate has 5-6+ years of experience in trend-driven social media, deep platform fluency, and experience with AI tools, preferably within the fashion, beauty, or lifestyle sectors.

Overview:

We're looking for a Social Media Manager who lives at the intersection of culture, platform trends, and emerging technology. You'll own our always-on social presence, spot what's next before it's mainstream, and use AI tools to move faster and smarter than the competition.

Responsibilities:

Own day-to-day strategy and execution across Instagram, TikTok, YouTube Shorts, and emerging platforms

Identify and act on cultural/social trends in real time; build a rapid-response content process

Use AI tools (generative content, trend forecasting, analytics/insight tools) to scale ideation and production

Partner with creative, brand, and influencer teams to translate campaigns into native social formats

Identify new platform partnership opportunities beyond core social channels — Reddit, Substack, LinkedIn, and other emerging community/media platforms — to expand brand presence where culture is forming

Develop and manage content calendars, community management, and platform-specific KPIs

Track emerging platforms and features (new apps, algorithm shifts, format changes) and advise leadership on where to invest

Report on performance with a point of view — not just metrics, but what they mean for strategy

Qualifications:

5-6+ years in social media, with a portfolio of trend-driven, culturally fluent work

Deep fluency in current platform mechanics (TikTok, Reels, YouTube Shorts) and where social is heading

Hands-on experience with AI tools for content creation, ideation, or social listening

Strong editorial instincts — can spot a trend early and know when/how to participate authentically

Excellent collaborator across creative, brand, and PR teams

Comfortable working fast, testing often, and adapting in real time

Experience in fashion, beauty, or lifestyle brands preferred

Basic content creation/editing skills (CapCut, Premiere, etc.) ideal

Community-building or creator-partnership experience a plus

The base salary range for this role is between $90,000 and $100,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

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