Freelance Senior Project Manager- Social/Influencer

New York, NYOnsiteContractSenior$70,000–$85,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

Social
Influencer
Pharma
Healthcare
Digital
Media
Analytics
Paid Social
Social Listening
Reporting

Nice to have

Performance Media
Meta
LinkedIn
TikTok
Programmatic
Search

Role summary

This is a freelance Senior Project Manager role focused on Social and Influencer campaigns for a North American Pharma client. The role requires end-to-end delivery of mid-complexity, multi-channel workstreams including paid social/digital campaigns, social listening programs, and analytics/GEO reporting. Key responsibilities include managing timelines, resource plans, reporting cadences, budget tracking, forecasting, and QC. The ideal candidate must have healthcare/pharma experience, financial aptitude, and proficiency with tools like Smartsheet and digital routing tools. Experience with recurring/campaign-flighted work is crucial, differentiating it from traditional creative production lifecycles. The role emphasizes analytics-driven deliverables.

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Job: Senior Project Manager - Freelance (Social & Influence Focus for Health Pharma)

This is a Sr. PM role, freelance that will focus on Soclai and Influencer campaigns for a major North American Pharma Client. Core Project Management disciplines are essential (delivery, finance, process, team), but the work will focus on deliverables in the media, social, and influencers spaces- they will be analytics-driven rather than creative-tactic production driven. The ideal candidate must have experience working on recurring/campaign-flighted work (paid media launches, always-on social listening, weekly/monthly reporting) instead of the linear concept → creative → MLR route → release lifecycle. Please understand that distinction is the single biggest differentiator for this immediate freelance role.

What They'll Own

End-to-end delivery of mid-complexity, multi-channel S&I workstreams: paid social/digital campaigns, social listening programs, and analytics/GEO reporting.

Timelines and resource plans (existing frameworks and templates already exist – the ideal candidate will keep them current and drive follow-up on due/overdue tasks).

Reporting cadences as recurring deliverables – weekly, monthly, and post-campaign decks delivered on time and to speceifications.

Budget tracking, monthly burn review, and forecasting; participation in weekly finance meetings.

QC via the client feedback tracker; adherence to MLR and platform-policy checkpoints.

Onboarding of new resources (existing playbooks in place) and maintenance of shared tools (Smartsheet, SharePoint).

Must-Haves

Healthcare/pharma experience.

Experience managing digital, media, or data/analytics workstreams (not solely creative campaigns and/or production).

Financial aptitude: budget tracking, forecasting, resource utilization.

Smartsheet (or similar), Digital routing tool (Ziflow or similar) plus strong MS Office/Teams.

Excellent communication, organization, attention to detail, proactive and solutions-oriented.

Nice-to-Haves

Hands-on exposure to paid social/performance media (Meta, LinkedIn, TikTok, programmatic, search, DOOH).

Familiarity with social listening tools (Brandwatch, Sprinklr, YouScan, NetBase Quid).

Interest in Generative Engine Optimization (GEO) / AI search (ChatGPT, Perplexity, Gemini).

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

_$70—$85 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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