VML Verified

Marketing

Senior Project Manager

Toronto, ONOnsiteFull TimeSeniorCA$65,000–CA$115,000 /yrPosted 1 month ago

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Required skills

CRM
CX
enterprise-scale initiatives
project lifecycle
Agile
Scrum
hybrid delivery methodologies
stakeholder communication
executive reporting
risk management

Nice to have

Salesforce
Sales Cloud
Service Cloud
Marketing Cloud
Jira
Confluence

Role summary

Seeking a Senior Project Manager with expertise in CRM and Customer Experience (CX) to lead enterprise-scale initiatives. This role involves managing the full project lifecycle, from discovery to post-launch support, ensuring timely and scope-aligned delivery. Responsibilities include developing project roadmaps, managing risks, facilitating Agile teams, and driving projects that enhance CRM platforms and customer journeys. The role requires strong stakeholder and vendor management skills, acting as a liaison between business, technical, and executive teams. A Bachelor's degree or equivalent experience is required, along with 5+ years of relevant project management experience.

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

About the Role

We are looking for a strategic, results-driven Senior Project Manager with a strong foundation in CRM and Customer Experience (CX) to lead the end-to-end delivery of high-impact, enterprise-scale initiatives. In this role, you will serve as the connective tissue between business stakeholders, technical teams, and executive leadership — ensuring every project is delivered on time, within scope, and aligned to meaningful customer outcomes.

Key Responsibilities

Project & Program Delivery

Own the full project lifecycle for complex CRM and CX programs, from discovery and planning through to launch and post-go-live support.

Develop and maintain integrated project roadmaps, risk registers, and status reports that provide clear, data-driven visibility to stakeholders at all levels.

Identify and resolve cross-functional dependencies proactively, minimizing disruption and keeping delivery on track.

Facilitate sprint planning, backlog grooming, retrospectives, and release coordination across multi-disciplinary Agile teams.

CRM & Customer Experience

Drive projects that enhance CRM platforms, customer data strategies, and omnichannel customer journeys.

Partner with Product, Design, and Engineering teams to ensure that technical solutions translate directly into improved customer outcomes.

Champion a CX-first mindset across all workstreams, bridging the gap between technology delivery and real-world business impact.

Stakeholder & Vendor Management

Act as a trusted advisor to senior leadership and executive sponsors, delivering clear escalation paths and proactive communication.

Manage relationships with internal teams, third-party vendors, and system integration partners.

Lead steering committees and governance reviews with confidence and executive presence.

Required Qualifications

5+ years of project management experience, with a strong focus on CRM and/or CX transformation initiatives.

Proven track record delivering enterprise-scale projects in fast-paced, matrixed environments.

Solid command of Agile, Scrum, and hybrid delivery methodologies.

Exceptional skills in stakeholder communication, executive reporting, and risk management.

Strong understanding of CRM platforms, customer data models, and customer journey frameworks.

Bachelor's degree in Business, Technology, or a related field (or equivalent experience).

Nice to have

Hands-on experience with Salesforce (Sales Cloud, Service Cloud, or Marketing Cloud) (a plus).

Proficiency in Jira for sprint management, epic/story tracking, and release coordination (a plus).

Familiarity with tools such as Confluence, Smartsheet, or Azure DevOps.

PMP, PMI-ACP, SAFe Agilist, or Certified Scrum Professional (CSP) certification.

Salesforce Administrator or Consultant certification is a bonus.

Exposure to AI-driven CRM capabilities (e.g., Salesforce Einstein, Agentforce) is highly desirable.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

-$65,000—$115,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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