Public Relations

Account Director, Consumer

New York, NYHybridFull TimeDirector$113,000–$130,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

integrated communications
earned media
media relations
creator ecosystem
influencer ecosystem
emerging trends
sponsorships
strategic partnerships
client counsel
team leadership

Nice to have

global network
IAT model
luxury
lifestyle
sports
entertainment

Role summary

The Account Director, Consumer will lead integrated communications efforts for a global payments company, focusing on earned media, creator/influencer strategies, and major sponsorships. This role requires expertise in building brand relevance, managing client relationships, and leading a high-performing team. Responsibilities include developing and executing communication strategies across various consumer segments, monitoring the media landscape, and managing account budgets. The ideal candidate has 5-7+ years of PR/communications experience, including 2-4 years of management, with a strong understanding of the consumer, lifestyle, and entertainment sectors. Preferred qualifications include established media relationships, experience with major sponsorships, analytical skills, and global collaboration.

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About the Role

The Account Director, Consumer will lead day-to-day communications efforts for a global payments company, overseeing integrated campaigns spanning brand, affluent, and small business priorities. The ideal candidate is an earned media expert with strong relationships, sharp cultural awareness, deep fluency in the creator and influencer ecosystem, and a knack for spotting emerging trends and newsworthy opportunities. This individual will spearhead communications strategies surrounding major sponsorships and strategic partnerships, serve as a trusted client counselor, lead and mentor a high-performing team, and drive impactful programs across luxury, lifestyle, sports, entertainment, and consumer sectors.

Responsibilities

Oversee the day-to-day execution of integrated communications programs across brand, affluent consumer, and small business priorities, ensuring campaigns, launches, and events are delivered effectively

Set earned media objectives and develop integrated media relations strategies that build brand relevance, strengthen reputation, and deliver against client priorities

Develop compelling story angles, messaging, and media materials; lead/action team in proactive pitching and help shape earned media and creator strategies that extend campaign reach and relevance

Build and maintain relationships with senior consumer, business, lifestyle, and trade media, as well as priority creators and influencers; proactively engage around client opportunities and issues

Monitor the media landscape, cultural conversation, competitors, and creator ecosystem to identify timely story angles, brand opportunities, and potential reputational considerations

Provide ongoing strategic and tactical counsel to clients on the evolving communications landscape and its implications for their business and brand

Integrate creators and influencers into broader earned media programs when relevant to client objectives and target audiences

Pursue and coordinate cross-account/practice and global business opportunities

Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings

Contribute to agency strategic planning initiatives

Manage account budgets, utilization, scopes, and financial performance

Oversee resource allocation across team including staffing, hiring, and onboarding new talent

Manage career development and performance of direct reports, managing up to senior staff on issues, and client/team satisfaction while holding the team accountable to demonstrating agency values

Other duties as assigned

Qualifications

5-7+ years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 2-4 years of management experience required

Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

Global network and IAT model (integrated agency team) experience preferred

Preferred Qualifications

Has established relationships with senior media with a demonstrated track record of proactively developing and placing compelling stories

Experience developing earned media strategies for major sponsorships or strategic partnerships, ideally across luxury, lifestyle, sports, entertainment, consumer sectors (payments or financial services sectors are a bonus)

Strong analytical skills and the ability to translate industry developments, cultural trends, and audience insights into strategic communications recommendations

Working knowledge of the creator and influencer ecosystem, including talent vetting, audience considerations, and integration with broader earned media programs

Strong presentation and consulting skills along with the ability to read, write and speak English

Demonstrated creative and strategic mindset

High level of initiative; take accountability for role on projects

Experience building and managing a team from the ground up

Experience working globally or with colleagues in multiple locations

Ability to thrive in a fast-paced, agency environment

May need to work more than 40 hours per week on occasion

Ability to lift up to 25 lbs

#LI-AK1

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Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range$113,000—$130,000 USD

Benefits

As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:

Comprehensive benefits program including medical, dental, and vision coverage

Pretax accounts including HSA (company match), Medical & Dependent Care FSA

Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days

Short & Long-Term Disability, paid by company

Parental Leave, up to 12 weeks for birthing and non-birthing parent

Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition

Community Engagement, up to 24 hours

Bi-annual Wellness Credits, up to $300 per year

Support with home office equipment

Monthly Technology Credit (to offset internet / phone costs)

401(k) Traditional and Roth options with company match

Learning and Development Programs for our employees

Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

North America non-remote employees are required to come into the office 3 days a week.

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