Marketing Product Manager

Description

Westamerica is among the largest commercial banks headquartered in California. We are looking for outstanding people to join our winning team. We reached our current strength because our employees, customers, and shareholders believe in the same fundamental goals: Delivering a wide variety of financial services with a superior customer service guarantee.

Product Management: Manage Vendor Relationships for Ancillary Products

• Serve as Elan Credit Card Program Manager, coordinating vendor relationships, and internal communication of product updates, promotions, and reports.
• Analyzes opportunities for new or enhanced products.
• Coordinates product implementation plans with vendors which includes sales objectives and product specifications.
• Ensures product disclosures and all customer-facing material is compliant with applicable regulations and bank policy. 
• Implements changes in programs and procedures to maintain competitive position and ensure compliance with regulation.
• Develops communications to internal staff regarding product development and specifications; requirements related to the product pr service.
• Works with Banking Division to develop product promotion plans to support and attain the bank's strategic objectives.

Serve as the Editor of the monthly employee newsletter, Headlines.

• In this capacity, develop content and manage submissions and the review process as needed.
• Coordinate layout with the creative team.
• Coordinate production and distribution with the copy center.

Merchandising

• Serve as project lead in the development of merchandising campaigns each year.
• Develop customer facing campaigns which support the bank's strategic objectives while adhering to regulations and bank policy.

Participate in cross-divisional projects as required

• Annual Repricing Project
• Facilities - Branch closures and moves
• Regulatory Committees
• Product conversions, and acquisition-related projects
• Banking Division periodic promotions

Serve as the content manager for the following Bank resources ensuring product and service content is accurate and compliant to regulation:

• Corporate website and Redwood Merchant Services website
• Info Library Marketing Section
• Marketing Communications Catalog 
• Request for Proposal Catalog 
• Word Processing Catalog

Participate in the planning and execution of Company Events such as Employee Recognition, including developing write-ups of honorees for presentation materials, internal platform (Info Library), and newsletters special edition. 

Assist as needed in execution of periodic Special Events, as approved by Senior Product Manager.

Requirements

EOE

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