Inside Sales Representative

About Us:

A division of Hoonigan, Wheel Pros serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary:

The Inside Sales Representative handles inbound customer inquiries while actively driving sales growth through re-engagement of dormant accounts and targeted upsell/cross-sell initiatives. This role maintains accurate CRM and order records to enable smooth transactions, strong customer experience, and achievement of revenue objectives.

Responsibilities:

Inbound Sales & Customer Support

Answer inbound calls and respond to customer inquiries promptly and professionally.

Identify customer needs, provide solutions, and capture incremental sales opportunities during inbound interactions.

Ensure accurate order entry and follow-through; coordinate with internal partners to resolve order/fulfillment issues as needed.

Outbound Sales Motion (Growth)

Conduct outbound calls to proactively re-engage dormant and low-engagement accounts.

Drive incremental revenue by executing upsell and cross-sell initiatives during outbound and inbound interactions.

Partner with Territory Sales Reps and Sales Leadership (as applicable) to align on account priorities and growth plans.

CRM, Sales Administration & Voice of Customer

Maintain accurate CRM and order records (contacts, notes, opportunities, follow-ups) to support sales growth and continuity.

Capture and share Voice of Customer (VoC) insights to inform sales strategy and uncover growth potential.

Key Performance Indicators (KPIs)

Inbound call answer rate (target: maintain 90%+ inbound call answer rate).

Outbound activity (e.g., ~30 outbound calls per week, focused on dormant and priority accounts).

Assigned account sales performance (revenue/growth) and contribution to team objectives.

Execution quality (order accuracy, follow-through, and customer issue resolution).

CRM data accuracy and completeness (customer records and activity notes).

Qualifications:

2+ years of inside sales, B2B customer service, or sales support experience (distribution/aftermarket preferred).

Strong phone-based selling skills and ability to convert service conversations into sales opportunities.

Experience using CRM and order entry/ERP systems; high attention to accuracy and follow-through.

Strong communication, organization, and time management skills.

Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or related industries a plus.

Familiarity with account reactivation strategies and upsell/cross-sell motion.

Key Competencies:

Customer-first mindset; solutions-oriented

High ownership and responsiveness

Persistent, disciplined outbound activity

Organized, detail-focused CRM habits

Collaborative partner across sales and operations

Starting Annual Salary Range:$80,000—$100,000 USD

Disclaimer:

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.