
Field Marketing Manager
Required skills
- B2B
- cybersecurity
- field marketing
- partner marketing
- Salesforce
- demand generation
- pipeline
- event marketing
- budget management
- marketing analytics
Nice to have
- AI security
- intent-based AI security
- prompt
- response
- agent activity
- jailbreaks
Role summary
Witness AI is seeking a Field Marketing Manager to serve as an in-region marketing expert and partner to the field. This role will collaborate with regional sales and channel teams to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement. Key responsibilities include creating quarterly field marketing plans, managing end-to-end execution of regional programs (virtual and in-person events), owning the in-region budget, and reporting on program performance. The ideal candidate will have 4-6 years of experience in B2B/cybersecurity field or partner marketing, proficiency with Salesforce, and strong project management skills.
Field Marketing Manager
Location: U.S. — Central (Remote) or Northeast (Remote)Reports to: Director of Field & Customer Marketing Travel: 15–20% within region
About Us
Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.
Role Overview
The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Sales Directors, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.
Key Responsibilities
Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
Support planning and execution of national tradeshows, conferences, and customer events as needed.
Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
Provide weekly and monthly program reporting, including event analytics.
Key Qualifications
4 - 6 years of experience in B2B/cybersecurity field marketing or partner marketing.
Proven experience supporting or partnering with sales organizations.
Exceptional written and verbal communication skills.
Comfortable managing multiple projects with attention to detail and tight deadlines.
Proficiency with Salesforce to track program performance and report on pipeline contribution and social channels (e.g., LinkedIn, X/Twitter) for event promotions.
Creative thinker who enjoys identifying new opportunities to engage customers and prospects.
Benefits:
Hybrid work environment
Competitive salary, health, dental, and vision insurance
401(k) plan
Opportunities for professional development and growth
Generous vacation policy
Salary range:
$118,000 - $140,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience and relevant skills.)
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