Senior Director of Product Marketing, Platform
Required skills
- Product Marketing
- Platform
- AI
- SaaS
- enterprise B2B
- positioning
- messaging
- technical product marketing
- launch operations
- go-to-market
Nice to have
- visionary
- enterprise-grade
- corporate narrative
- technical credibility
- storytelling
- stakeholder management
Role summary
Workiva is seeking a visionary Senior Director of Product Marketing, Platform to lead the positioning, messaging, and go-to-market strategy for its AI-powered data platform. This leadership role will define the narrative for Workiva's platform and AI capabilities, translating technical innovation into compelling value propositions for enterprise clients. The position requires extensive experience in product marketing, team leadership, and a deep understanding of enterprise B2B SaaS, AI, and platform strategy. Responsibilities include driving AI positioning, building a technical product marketing function, overseeing market launches, and bringing market insights to inform product strategy. The role emphasizes strong communication, storytelling, and cross-functional partnership skills.
Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. If you’re energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world’s most complex organizations lead with trust, come join us!
Position Overview
Reports to: VP Product Marketing
We’re looking for a visionary, enterprise-grade product marketing leader to own and elevate how Workiva’s platform—and the AI capabilities built into it—is positioned, messaged, and brought to market across the business.
As Senior Director of Product Marketing, Platform, you will sit at the center of product innovation, corporate narrative, and technical credibility. Reporting to the VP of Product Marketing and partnering closely with peer leaders across the product and solutions marketing team, you’ll lead a team spanning corporate messaging, AI positioning, platform capabilities, technical product marketing and launch operations —translating a fast-moving platform roadmap into the foundational story that underpins every solution Workiva sells. This is more than a leadership role, it’s an opportunity to define the narrative for an emerging category at the intersection of platform, AI, and trust, while building and leading a world-class team.
What You’ll Do
Define the Platform Narrative
- Craft bold, differentiated positioning that elevates Workiva’s platform and AI capabilities as the trusted foundation for finance, risk, and sustainability
- Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforces—and is reinforced by—the broader Workiva narrative
- Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
- Ensure platform capabilities—data foundation, workflow, controls, reporting, and extensibility—are represented consistently across all go-to-market content
Drive Workiva AI Positioning
- Own the team’s approach to positioning Workiva’s AI capabilities, ensuring messaging is credible, differentiated, and grounded in real customer value
- Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum
Bring the Platform to Life
- Build a technical product marketing function, turning platform and AI capabilities into vivid, credible use cases that show buyers exactly how the technology works in practice
- Hire and guide the team in building high-impact demo content—live demos, recorded walkthroughs, and interactive experiences—for events, sales, and the website
- Partner with video, web, and events teams to ensure platform capabilities show up compellingly across keynotes, product videos, and
Drive How We Bring New Innovation to the Market
- Partner with the product organization on alignment and execution of our launch process
- Work across marketing and enablement to plan how we bring innovations to the market
- Oversee the execution of our market launches
Be the Voice of the Market
- Bring deep customer, buyer, and competitive insights into the business to inform platform strategy and roadmap direction
- Anticipate market shifts driven by AI and evolving buyer expectations, and position Workiva’s platform to lead
Lead and Scale a High-Performing Team
- Build and inspire a world-class team of product marketers covering corporate messaging, AI, platform capabilities, and technical product marketing
- Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
- Elevate the role and influence of platform product marketing across the organization
What You’ll Need
Minimum Qualifications
- 12+ years in product marketing, including 5+ years leading high-performing teams
- Undergraduate degree
Preferred Qualifications
- Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging
- Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value
- Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
- Strong partnership skills across product management, marketing, and sales leadership
- Demonstrated success driving sales enablement and revenue impact
- Exceptional communication and storytelling skills
Travel Requirements & Working Conditions
- Location: Flexible/Remote
- Up to 25% travel
- Reliable internet access for any period working remotely, not in a Workiva office
How You’ll Be Rewarded
✅ Salary range in the US: $185,000.00 - $315,000.00✅ A discretionary bonus typically paid annually
✅ Restricted Stock Units granted at time of hire
✅ 401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Why Join Workiva
Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Originally posted on Himalayas
Sample Workiva interview questions
- 1
Design a "Surprise and Delight" recommendation engine that suggests products based on upcoming life events.
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Design a digital concierge that helps people find "safe" housing and contactless moving services.
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How would you design a product to streamline the process of making doctor appointments?
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Imagine you are a PM at a car marketplace; how do you design a virtual test-drive or 360-degree inspection feature?
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How would you design a salary estimator that uses the scanned resume data to provide realistic pay ranges?
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