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Senior Investment Associate

Los Angeles, CAOnsiteFull TimeSenior$45,000–$90,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

  • digital spend
  • media recommendations
  • media landscape
  • digital trends
  • quantitative analysis
  • results-oriented
  • Excel
  • PowerPoint
  • DCM
  • Prisma

Nice to have

  • WPP Media teams
  • media publishers
  • technology publishers
  • analytics teams
  • team environment
  • independent work

Role summary

The Senior Investment Associate will manage the day-to-day development, execution, and optimization of integrated digital media spend for assigned clients. Responsibilities include developing media recommendations, implementing campaigns across major vendors, reporting on performance, and managing client budgets and KPIs. This role involves close collaboration with Planning and Analytics teams to ensure tactical buys align with strategic objectives and to activate buy optimizations. The associate will also manage vendor relationships, assist with RFP processes, and ensure accurate entry and management of buys within the Prisma platform and campaign trafficking in DCM. A Bachelor's degree or equivalent experience, along with 1+ years of digital investment experience, is required. Strong quantitative, analytical, communication, and Excel skills are essential.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary

The Senior Investment Associate handles day to day management (development, execution, and optimization) of the integrated digital spend for their assigned clients. You will develop media recommendations with the larger Investment Team, see them through to approval, successfully implement, and report on campaign performance across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.

Responsibilities

  • Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
  • Participate in vendor RFP selection
  • Help manage RFP process (all digital direct/sponsorship media)
  • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
  • Develop tactical buy with larger Investment team
  • Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
  • Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
  • Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
  • Create Partner POVs
  • Keep current on partner and marketplace innovations, ad models, and technologies
  • Proactive in following up on client team requests with a key awareness of client deadlines
  • Collaborate with Analytics to identify and activate buy optimizations
  • Manage monthly billing
  • Maintain communication with Planning team to ensure timely delivery of requests
  • Collaborate with the media team members to resolve media billing issues
  • Help develop and attend media recommendation presentations

    • Requirements

  • Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
  • 1+ years of prior digital investment experience required
  • Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers
  • Foster camaraderie within the Investment team and with all key stakeholders they support
  • Provide guidance to team members and nurture/promote team environment
  • Train employees on tools and best practices
  • Be capable of working successfully within a team as well as independently
  • Thorough understanding of the media landscape and fast-moving digital trends
  • Strong quantitative and analytical/results-oriented skills
  • Excellent verbal and written communication skills
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time-management and follow-through skills
  • Advanced proficiency in Excel with intermediate PowerPoint skills

    • Life at WPP Media & BenefitsOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

    The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

    US Pay Range$45,000—$90,000 USD

    Please read our Privacy Notice for more information on how we process the information you provide.

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