Senior Associate, Planning
Required skills
- media planning
- communications planning
- media math
- target audience development
- reach/frequency
- quantitative skills
- analytical abilities
- math proficiency
- multiple assignments
- tight deadlines
Nice to have
- training
- digital marketing
Role summary
Wavemaker, a WPP Media brand, seeks a Senior Associate, Planning to partner with a Manager in developing communication plans and media recommendations. This role involves gathering and analyzing data to provide strategic, consumer-insights-driven insights, delivering POVs, and ensuring proper execution of communication plans, including budget control and monitoring media activity. The position requires preparing media authorizations, training junior associates, and maintaining strong internal and external relationships. The ideal candidate possesses a Bachelor's Degree in Marketing/Media/Communications or equivalent experience, with at least 1+ year in media planning. Key skills include understanding media fundamentals, strong quantitative and analytical abilities, proficiency in MS Office Suite, and excellent organizational skills. The role emphasizes a hybrid work approach.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
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