Marketing & Advertising, Media, Information Technology, Business Services

Manager, Paid Social

New York, NYOnsiteFull TimeManager / Head$60,000–$140,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

Paid Social
Marketing Initiatives
Strategy Development
Campaign Strategy
Deliverable Plans
Integrated Social Campaigns
Campaign Performance Analytics
Client Metrics
Monthly Client Reports
Business Reviews

Nice to have

Forecasting
Creative Tactics
Efficiency Improvement
Corporate Initiatives
Rollouts

Role summary

WPP Unite is seeking a Manager, Paid Social to oversee paid social marketing initiatives for strategic clients. This role involves managing less experienced team members, developing campaign strategies based on client objectives, and analyzing campaign performance. The Manager will collaborate with internal departments to create integrated campaigns, deliver monthly reports, and contribute to process improvements and new business efforts. The position emphasizes strategic thinking, operational management, and driving measurable impact through paid social channels.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Unite

WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines—media, creative, strategy, commerce, and analytics—to operate as one unified team.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.

Role Summary and Impact

As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s).

Skills and Experience

Develop forecasts and plans, using input from your Director and Account Director.

Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.

Work closely with other internal departments to develop fully integrated social campaigns.

Monitor, track and evaluate campaign performance analytics, based on critical client metrics.

Deliver monthly client reports.

Think creatively and develop tools and creative tactics to improve efficiencies.

Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.

Create, or assist in creating, POVs, standard methodologies, and key process documentation.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range$60,000—$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.

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Manager, Paid Social

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