Senior Associate, Programmatic Solutions
Required skills
- programmatic solutions
- digital products
- performance
- margin
- business results
- digital strategist
- project manager
- cross-channel digital strategies
- media technology
- client briefs
Nice to have
- active trading
Role summary
The Programmatic Solutions team seeks a Senior Associate to act as a digital strategist and project manager, focusing on crafting innovative digital products and solutions for clients. This role involves translating business objectives into cross-channel digital strategies, managing campaigns through cross-functional teams, and leading client conversations. Responsibilities include overseeing strategies across display, video, audio, gaming, CTV, and social, exploring emerging platforms and AI technologies, and leveraging measurement insights to build performance stories. A broad working knowledge of major DSPs and ad tech capabilities is required, with 1+ years of experience in programmatic/digital strategy or planning. The role emphasizes strategic planning, project management, client communication, and cross-channel integration, operating within a hybrid work model.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About the Role
The Programmatic Solutions team sits in a unique and high-impact space between traditional media planning and hands-on activation. We are a dynamic, strategy-first unit within WPP Media focused on crafting cutting-edge digital products and solutions that directly drive performance, margin, and business results for our clients.
Unlike traditional activation roles, this position is not a hands-on-keyboard buying role. Instead, you will act as a digital strategist and project manager who owns cross-channel digital strategies and interfaces with clients to solve complex business challenges using the latest media technology.
Key Responsibilities
What We Are Looking For
Life at WPP Media & Benefits:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
-$45,000—$55,000 CADPlease read our Privacy Notice for more information on how we process the information you provide.
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