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Xometry Verified
Manufacturing, E-commerce, Technology

Senior Digital Marketing Account Manager

Lexington, KYHybridFull TimeSeniorPosted 2 months agoVisa sponsorship available

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Required skills

  • full funnel growth strategies
  • user acquisition
  • attribution
  • nurturing
  • client partnerships
  • multi-channel marketing campaigns
  • ROI
  • data analytics
  • marketing campaigns optimization
  • Salesforce

Nice to have

  • B2B
  • industrial
  • manufacturing
  • SEMRush
  • AHrefs
  • Google Ads

Role summary

Thomas is seeking a Senior Digital Marketing Account Manager to join their Growth Marketing team. This role focuses on serving mid-market clients by developing full-funnel growth strategies, emphasizing user acquisition, attribution, and nurturing. The Account Manager will be the primary point of contact, building client partnerships, presenting strategies, and collaborating with internal teams to execute multi-channel campaigns. Key responsibilities include leveraging data analytics for insights and optimization, addressing client concerns, and supporting sales efforts. The ideal candidate has proven experience in growth marketing and client-facing roles, with knowledge of digital marketing best practices and analytics tools.

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.

As a Senior Digital Marketing Account Manager you will serve as the primary POC for our mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.

How You'll Contribute:

  • Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
  • Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
  • Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI
  • Define lead scoring attributes and identify opportunities for our customers to capitalize on
  • Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
  • Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
  • Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
  • Partner with Sales to offer a holistic service that can lead to increased revenue
  • Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business
  • What You'll Bring to Xometry:

  • Proven experience (4+ years) in a growth marketing or digital strategy role
  • 2+ years experience in a client-facing position or agency experience
  • Bachelor’s degree in Marketing, Business or related field preferred
  • In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
  • Outstanding communication and people skills
  • Some nice-to-have experience:

  • B2B and/or industrial/manufacturing industry knowledge
  • Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
  • Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)
  • Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
  • #LI-Hybrid

    Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

    For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

    Ready to apply?
    You'll be redirected to Xometry's application page.

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