Senior Brand Marketing & Insights Manager
Required skills
- Brand Strategy
- Audience Insights
- Market Research
- Segmentation
- Personas
- Brand Health
- NPS
- Brand Guidelines
- Governance
- Confluence
Nice to have
- B2B
- Marketplace
- Two-sided platform
- Qualitative Research
- Quantitative Research
- Claude
Role summary
Xometry seeks a Senior Brand Insights & Governance Manager to lead audience understanding and brand representation. This role involves owning segmentation, personas, and continuous brand health monitoring. You will build and manage governance systems and tools to ensure consistent brand application across the organization. Key responsibilities include synthesizing research, teaching teams to use insights, developing messaging inputs, tracking brand health metrics like NPS, and maintaining brand guidelines. The ideal candidate has 8+ years in brand strategy, audience insights, or market research, with experience in building and scaling segmentation and personas, and managing governance systems. Familiarity with AI tools and strong teaching abilities are essential.
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is looking for a Senior Brand Marketing & Insights Manager to own how the organization understands its audiences and how the brand shows up because of it. You will own segmentation and personas across audience segments, keep a continuous read on brand health, and build the governance and tools that let the rest of the org apply brand and audience knowledge correctly on their own. This role is part systems, part teaching. You keep the personas and guidelines accurate and up to date, and you make sure teams across the business know how to actually use them. You'll own the tools that guide our strategy — personas, guidelines, health tracking, — and help teams put the insights into practice day to day.
How You’ll Contribute:
Segmentation & Personas
Brand Health
Brand Asset Management & Governance
What You’ll Bring to Xometry:
The estimated base salary range for new hires into this role is $132,000-150,000 annually + bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.
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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
