Senior Growth Marketing Manager

Senior Growth Marketing Manager

About YeshID

YeshID is the AI-native identity and access platform built for modern, fast-moving teams. We replace legacy IAM complexity with flexible access workflows, smart policy automation, and real-time visibility across your SaaS environment. Trusted by companies that have outgrown the limits of traditional tools like Okta.

Role Summary

Marketing at an early-stage company is a full-stack job. Pipeline doesn’t come from one channel, and brand doesn’t come from one campaign. As Marketing Lead at YeshID, you’ll own marketing end-to-end: website, demand gen, events, content, and the inbound pipeline number.

This role blends hands-on campaign work, website ownership, channel experimentation, and budget management with deep collaboration across Sales and Product. You’ll need to ship fast, use AI heavily to scale your output, and carry a number you’re measured against.

You’ll report directly to the Head of Revenue and play a central role in turning YeshID’s growing customer base and category traction into a repeatable growth engine.

What You’ll Do

• Drive MQLs that progress to pipeline:

You own the top of the funnel. Demo requests and product signups are your primary MQL sources. You partner with Sales on what converts to SQO and what doesn’t.
- Run paid acquisition:

Manage Google Ads, LinkedIn, paid newsletters, and other channels across all funnel stages. Allocate budget to the highest-ROI channels weekly.
- Manage lifecycle and nurture:

Build and optimize email nurture sequences, re-engagement campaigns.
- Support ABM and outbound:

Sales drives strategy on target accounts and outbound. You support with account research, content, ad targeting, list quality, and warm-up plays that make outreach land.
- Run structured experiments:

Test channels, messaging, audiences, and landing pages. Maintain an experimentation log. You’re the one who proves or disproves what works for us.
- Own the demand dashboard:

Report weekly on pipeline, cost per opp, and MQL to SQO conversion by channel.
- Manage the website:

Our website is our best salesperson. You own the structure, conversion paths, and publishing cadence. You ship changes yourself when needed.
- Support events:

Field events, conferences, webinars, and dinners. Strategy is set with the team. You own logistics, follow-up, and pipeline attribution.
- Manage the marketing budget:

You decide what to fund, what to cut, and what to test.
- Drive content strategy:

Work cross functionally to keep our content engine running. Blog posts, white papers, competitive teardowns, sales enablement assets.

Basic Qualifications

• 5+ years in demand generation or growth within B2B SaaS, ideally at an early-stage startup (Seed to Series B)
• Proven track record of building and scaling pipeline in a sales-led environment
• Deep knowledge across core channels: paid, SEO/AEO, content, lifecycle, and ABM
• Strong analytical operator. You use data to drive decisions, attribution, and performance
• Experience owning budgets, managing agencies, and partnering closely with Sales and GTM in a sales-led motion. Self-serve or developer-led experience a plus
• Strong grasp of modern marketing tools, attribution, and performance measurement
• Heavy daily use of AI tools (Claude, ChatGPT, or similar) in your current workflow

You could be a great fit if…

• You ship more than you plan.

You’d rather have a working campaign live on Friday than a 30-slide plan for next quarter.
- You treat AI as leverage.

You’re already using it to do the work of a small team, and you have a point of view on what it’s good and bad at.
- You think in funnels and unit economics.

You can talk about CAC, payback, and conversion rates without needing a finance team to translate.
- You have strong taste.

You can tell good copy from bad, good design from bad, and you don’t need a brand consultant to ship a campaign.
- You’re a generalist with range.

You can write a LinkedIn ad, brief a designer, set up a HubSpot workflow, and read a SQL query.
- You own outcomes, not activities.

When pipeline misses, you don’t point at attribution gaps. You figure out what to change.

You may not be a great fit if…

• You need a team to be effective.

This is a builder role first. Headcount comes after the engine is working.
- You’re still evaluating AI.

We need someone already operating with it daily, not someone planning to start.
- You prefer brand work over pipeline work.

Both matter, but pipeline is the number. If carrying a quota feels uncomfortable, this isn’t the right role.
- You avoid ambiguity.

We’re still building playbooks. You’ll help shape them. Things move and evolve quickly.