Business Development Representative - (Existing Accounts)
Required skills
- existing accounts
- pipeline
- revenue growth
- B2C brands
- relationships
- account-based campaigns
- stakeholder groups
- platform expansion
- org structures
- whitespace opportunities
Nice to have
- account expansion
- land-and-expand models
Role summary
Zappi is seeking a Business Development Representative (BDR) to focus on growing revenue within existing customer accounts. This role involves identifying and converting whitespace opportunities through account-based campaigns, building relationships with stakeholders, and collaborating with Sales, Customer Success, and Marketing. You will conduct account research, execute multi-channel outreach, and utilize sales intelligence tools to identify contacts and buying signals. The BDR will also provide field feedback to Marketing, attend industry events, and consistently meet KPIs. A minimum of 1 year in a BDR or Inside Sales role is required, with experience in account expansion being a plus. Proficiency with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems is expected.
What you'll be doing
- Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships.
- Own account research to uncover new use cases and business units within our existing customer base.
- Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success
- Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals like job changes, product launches, or shifting priorities.
- Collaborate with your Marketing team to share feedback from the field, influence campaign direction, and help craft content that resonates with the people you’re speaking to every day.
- Travel to key industry events throughout the year to connect with customers face-to-face, deepen relationships, and spot new growth opportunities in person.
- Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution.
- Stay sharp on product usage trends, industry shifts, and competitor moves to keep your outreach relevant and effective.
Skills, Knowledge & Expertise
- 1+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you’ve worked in account expansion or land-and-expand models.
- You’ve built and executed campaigns that break through with senior decision-makers and turn into meetings.
- You know how to navigate complex accounts, uncover growth opportunities, and connect across teams.
- Whether it’s a cold call, email, or InMail—you’re clear, confident, and always focused on value.
- You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport.
- You’re adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a better way.
- You’re comfortable with HubSpot, 6Sense, Sales Navigator, Salesforce, and UserGems—or eager to learn quickly.
- You love hitting goals and thrive in a performance-focused environments
Benefits
- Unlimited vacation time – we want well rested and motivated teams so encourage people to take plenty of time off.
- One company-paid mental health day each quarter. These are pre-scheduled, so the entire company can take the same days off regularly to reset
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Personal development budget – each year we allocate funds for our team members to further develop their skills that will benefit our business and customers
- Budget to support setting up your home office, if appropriate (chair + desk, etc)
- Wellbeing benefits and access to trained therapists / counsellors
- Company paid Life, AD&D, Short term & Long term disability
- Immediate access to Zappi's Health, Dental and Vision Insurance Plan
- Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
- Tailored personal development through coaching, mentorship and career frameworks
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Recognised as Best Marketing Insights Platform in the MarTech Breakthrough Awards
Originally posted on Himalayas
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