Head of Global Campaign Strategy
Required skills
- integrated marketing
- campaign strategy
- B2B SaaS
- cloud platforms
- pipeline growth
- revenue impact
- global campaign systems
- account-based marketing
- partner ecosystems
- enterprise
Nice to have
- AI-forward tools
- data-driven frameworks
- regional marketing
- multi-channel marketing
- digital marketing
- content marketing
Role summary
Lead integrated marketing strategy for a B2B SaaS portfolio, unifying brand, demand, and product marketing globally. Orchestrate full-funnel campaigns using AI and data-driven approaches to drive pipeline growth and revenue. Enable regional teams for local success while scaling globally. Responsibilities include developing strategy across all funnel stages, managing multi-channel campaigns, leading global operations, partnering with revenue leaders, and building marketing systems like attribution and experimentation models. Requires 12+ years of B2B SaaS marketing leadership, proven pipeline impact, experience with ABM and partner ecosystems, and strong executive communication skills.
What you can expect
Lead integrated marketing strategy that unifies brand, demand, and product marketing across global markets. Orchestrate full-funnel campaigns using AI-forward tools and data-driven frameworks to drive measurable pipeline growth. Shape how a B2B SaaS portfolio scales globally while enabling regional teams to win locally.
About the Team
We deliver integrated campaigns that drive revenue across awareness, demand, and customer lifecycle. Our team collaborates across product, sales, and regional marketing to execute globally consistent programs with local relevance. We exist to accelerate growth through orchestrated, multi-channel marketing that scales.
Responsibilities
- Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
- Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
- Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
- Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
- Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.
What we’re looking for
- Demonstrate 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
- Show proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
- Build and scale global campaign systems that enable consistent execution across multiple regions and market segments.
- Apply deep understanding of enterprise and mid-market go-to-market motions, including account-based marketing and partner ecosystems.
- Communicate effectively with executive stakeholders and influence cross-functional teams without direct authority.
- Bring experience marketing platform products in collaboration, communications, cloud, AI, or enterprise applications.
- Demonstrate background in companies with scaled go-to-market motions and partner ecosystems including system integrators, channels, or marketplaces.
- Balance brand building with performance marketing rigor through hands-on campaign execution and optimization.
Salary Range or On Target Earnings:
Minimum:
$184,300.00Maximum:
$403,200.00In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations
At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!
Anticipated Position Close Date:
09/14/26Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learnfor more information.
About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Our Commitment
At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.
If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.
Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement for more information of how we use your data.
Originally posted on Himalayas
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