Global Communications Insights Manager
Required skills
- media intelligence
- social listening
- cultural insights
- reputation measurement
- earned media analysis
- social conversation
- sentiment analysis
- public opinion
- narrative tracking
- media monitoring
Nice to have
- digital analytics
- agency environment
Role summary
AB InBev's Growth Group is seeking a Global Communications Insights Manager to join its in-house agency, draftLine. This role will connect media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. Responsibilities include establishing global measurement frameworks, defining KPIs, monitoring media and social performance, analyzing public perception, and identifying emerging trends. The manager will translate data into strategic recommendations, drive consistency in global reporting, optimize measurement tools, and collaborate cross-functionally. The ideal candidate has a Bachelor's degree, proficiency with media intelligence platforms, strong analytical and data visualization skills, and excellent communication abilities.
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
ABOUT THE ROLE
The Global Communications Insights Manager plays a critical role within our in-house agency, draftLine, connecting media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. The position is responsible for establishing global measurement frameworks and reporting standards that enable a consistent understanding of media and social performance, public perception, reputation, and emerging trends for our Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role will provide a holistic view of communications effectiveness and audience response. Through governance, standardization, and capability development, the role will help scale best practices across markets, ensuring a consistent and data-driven approach to communications intelligence globally.
Key Accountabilities of Position:
REQUIRED SKILLS
Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field
Technical:
Soft:
Experience in communications analytics, media intelligence, social listening, digital analytics, reputation measurement, or related roles within marketing or agency environment
Work Location: New York, NY (onsite)
What We Offer
Salary: $165.000 - $185.000 + Bonus
