Manager, Digital Activation

Agency:

Job Function:

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Job Description:

PHD is seeking a Manager, Digital Activation to support a highly visible retail account with a strong focus on digital media performance and innovative activations.

This role will oversee the day-to-day planning, activation, and optimization of digital campaigns across multiple channels, including programmatic display, connected TV (CTV), online video, and digital audio.

The ideal candidate brings strong technical knowledge of digital media platforms, experience managing campaigns and external partners, and exceptional attention to detail. We're looking for someone who can balance hands-on execution with strategic thinking, identify opportunities to improve performance, and confidently manage the moving pieces of a fast-paced retail account.

Digital Activation & Campaign Management

• Manage the day-to-day activation and optimization of digital media campaigns across CTV, online video, display, digital audio, and YouTube.

• Oversee programmatic campaign execution, including audience targeting, DSP selection, campaign setup, pacing, and performance optimization.

• Partner with internal planning, strategy, and analytics teams to ensure campaigns align with client objectives and performance expectations.

• Monitor campaign performance, identify optimization opportunities, and provide actionable recommendations.

• Ensure accuracy across campaign setup, trafficking, budgets, reporting, and deliverables.

• Support the development and execution of high-impact digital activations that drive measurable business results.

Platform & Partner Management

• Work across leading programmatic platforms and digital media partners, including DV360, The Trade Desk, and Google Ads.

• Manage relationships with external media and managed-service partners.

• Evaluate platform capabilities, inventory opportunities, and emerging digital solutions to inform campaign recommendations.

• Collaborate with internal and external partners to troubleshoot campaign challenges and ensure successful execution.

Client & Team Collaboration

• Serve as a day-to-day point of contact for digital activation initiatives, communicating campaign updates, performance insights, and recommendations.

• Work closely with cross-functional teams to ensure campaigns launch accurately, on schedule, and within budget.

• Provide guidance and support to junior team members, helping maintain quality and consistency across deliverables.

• Identify opportunities to streamline workflows and improve campaign execution.

Qualifications

• Approximately 3–5 years of experience in digital media activation, programmatic buying, or performance media, preferably within an agency environment.

• Hands-on experience with programmatic DSPs, particularly DV360 and/or The Trade Desk.

• Experience activating campaigns across display, CTV, online video, and digital audio.

• Familiarity with Google Ads and managed-service media partnerships.

• Strong understanding of digital campaign setup, trafficking, pacing, optimization, and reporting.

• Experience managing campaign budgets and analyzing performance data to inform optimization decisions.

• Excellent organizational skills and exceptional attention to detail.

• Strong communication skills and the ability to collaborate with internal teams, clients, and external partners.

• Ability to manage multiple priorities and deadlines in a fast-paced environment.

• Proficiency in Excel and digital campaign reporting tools.

Preferred Qualifications

• Experience supporting retail, e-commerce, or other performance-driven consumer accounts.

• Experience managing or mentoring junior team members.

• Familiarity with measurement, attribution, audience segmentation, and campaign testing.

• Experience working with managed-service partners and integrated media teams.

$50,000 - $95,000

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