Principal Alliance Manager
Required skills
- Principal Alliance Manager
- VAR portfolio
- partner recruitment
- partner enablement
- partner activation
- Microsoft
- Sage
- Netsuite
- Acumatica
- SaaS solutions
Nice to have
- Accounts Payable
- demand generation
- marketing programs
- process improvement
- issue resolution
- workflow optimization
Role summary
Seeking a senior Principal Alliance Manager to drive channel strategy for VAR partnerships within Microsoft, Sage, Netsuite, and Acumatica ecosystems. This role involves partner recruitment, enablement, activation, and growth, with accountability for developing opportunities, managing pipeline, and closing deals. The ideal candidate has 10+ years of experience in SaaS/ERP VAR ecosystems, a strong network of senior contacts, and a proven track record of generating significant revenue through strategic partnerships. Responsibilities include refining VAR strategy, developing repeatable practices, leading cross-functional initiatives, and serving as the primary partner contact. Proficiency in Salesforce and Microsoft Office is required, with a willingness to travel up to 50%.
We’re seeking a senior level strategic, results oriented and relationship-driven Principal Alliance Manager to join our team. In this senior external role, you will translate the channel strategy established by leadership into actionable plans for the assigned VAR portfolio, owning partner recruitment, enablement, activation, and growth.
You will then be fully accountable to contract, enable, and activate a specific set of VAR partnerships within the Microsoft, Sage, Netsuite and Acumatica ecosystems. You’ll serve as the primary point of contact for these tier 1 partners, coordinating cross-functional initiatives, sharing partner insight, and ensuring a seamless experience for joint customers. Success is achieved by developing opportunities, growing a solid pipeline that meets or exceeds our annual targets, and jointly closing deals with VAR partners. This is a highly collaborative role that will span partnerships, sales, product management, finance, legal, and marketing.
The ideal candidate brings significant experience in SaaS solutions, embedded solutions, a proven senior and impactful network in the ERP ecosystem, and a proven track record of developing high-impact partner relationships that generate significant revenue for the lifetime of the customer. This is a role that requires extensive senor level communications both internally and externally.
What You’ll Do
What We’re Looking For
About AvidXchange
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,300 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
Who you are:
What you’ll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
AvidXers enjoy:
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
Applicants must be currently authorized to work in the United States on a full-time basis. AvidXchange does not provide sponsorship for employment-based work visas for this position.
Similar roles
- Senior Solutions ConsultantAvidXchange · Remote · Remote
- Revenue Operations Partner IIAvidXchange · Remote · Remote
- Research Program Coordinator: Northwest Alliance for Computational Science & EngineeringOSU Rec Sports - Sport. Leadership. Wellness. · Corvallis, OR · Onsite
VP of AlliancesCluePoints · Remote · Hybrid
Functional Alliance Relationship Director: ServiceNow - Manage Service & TaxEY · Atlanta, DC · Hybrid- AWS Alliances LeadLangChain · New York, NY · Hybrid
