General Sales Manager

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Who We Are

At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.

We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!

To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/

POSITION PURPOSE:

Bonneville Sacramento is seeking a dynamic General Sales Manager to oversee and lead, develop, and inspire our sales team. In this role you’ll help grow revenue and market share across all brands and platforms buidling strong client relationships, creating integrated marketing solutions, and coaching Account Executives to deliver meanginful results for clients.

You’ll own sales strategies, budgets, pricing, and inventory management to meet or exceed monthly, quarterly, and annual revenue goals. As a creative problem solver and motivating leader, you’ll attract and develop top sales talent, foster a collaborative, high-performing culture, and help bring Bonneville International Corporation’s vision, commitments, and values to life.

Note: Work configurations are subject to change based on business needs and at company discretion.

• This position is an onsite role that requires the employee to primarily work at our Sacramento site. Specific schedules will be determined based on business needs and evaluated by managers and senior management.

What You Will Do:

• Build and develop a strong sales team. Recruit and attract top talent, and support their success through coaching, training, goal setting, and performance management.

• Own revenue growth across brands and platforms. Develop and maintain actionable sales strategies to meet or exceed monthly, quarterly, and annual broadcast and digital budgets, increase market share, and improve year-over-year performance.

• Drive new and existing business. Lead the team in securing transactional business, developing new business, and growing existing client relationships through solutions that address clients’ marketing needs.

• Create integrated, client-focused marketing solutions. Help the team combine radio, online, mobile, social media, and sponsorship opportunities to deliver results for clients.

• Maximize inventory and revenue. Manage advertising inventory, pricing, and rate negotiations to achieve sales goals and maximize revenue.

• Provide consistent, hands-on leadership. Hold weekly one-on-one meetings with Account Executives to review budgets, account progress, and sales activity; lead weekly staff meetings; regularly join sales calls; and participate in other applicable meetings.

• Lead ongoing learning and development. Plan and deliver training that strengthens the Sacramento sales team’s professional skills and understanding of new and evolving media.

• Champion your assigned brands. Represent and advocate for the brands internally and externally, building strong relationships with sales representatives, buyers, planners, and clients.

• Collaborate across sales leadership. Partner with other Sales Managers and the Director of Sales on forecasting, inventory, sales goals, pricing, presentations, revenue-gap solutions, and day-to-day sales activities, encouraging creativity and a unified team effort.

• Partner across departments to deliver client results. Work closely with Program Directors, Digital Teams, and Marketing to develop and execute effective client solutions.

• Foster a culture of sales excellence. Set high standards for professionalism, ethics, integrity, customer service, and performance while encouraging collaboration, accountability, and continuous improvement.

Skills and Experience We Are Looking For:

• Relevant education and experience. College degree in business, communications, sales, marketing, related field or equivalent experience, preferred. At least five years’ successful sales experience, including two or more years effectively managing a team to achieve sales objectives.

• An inspiring leadership approach. Demonstrated ability to lead, motivate, and develop a high-performing team in a positive, collaborative sales environment

• Strong multi-platform sales expertise. Knowledge of ad agency, direct, digital, and sponsorship sales with a proven record of achieving budgets across multiple platforms.

• Sound pricing and negotiation skills. A strong understanding of inventory management and effective pricing, along with the ability to negotiate successfully and identify upselling opportunities.

• Technology and audience-measurement proficiency. Strong proficiency across Microsoft Office applications and a thorough understanding of Nielsen ratings. Experience with sales management systems such as WideOrbit and Boostr is preferred.

• Analytical thinking and follow-through. Ability to organize, analyze, and interpret statistical data, draw sound conclusions, and follow through on resulting actions.

• Excellent communication and relationship-building skills. Strong verbal, written, presentation, and interpersonal skills, including the ability to clearly communicate information and instructions, accurately receive and interpret direction, and maintain positive relationships with colleagues, vendors, and clients.

• Strong organization and attention to detail. Ability to manage time, balance multiple priorities, and complete work accurately with consistent follow-through.

• Adaptability and resourcefulness. Ability to manage stress effectively, resolve unexpected problems, accept direction, adapt to changing needs, and take on unscheduled assignments when needed.

• A professional, team-oriented approach. A collaborative mindset, cooperative working style, and professional appearance and demeanor.

Compensation Range:

$106,000 - $191,000. Salary will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.

This role is eligible to earn quarterly / annual bonuses based on performance and hitting established metrics.

PHYSICAL DEMANDS:

• Maintain a valid driver’s license and proven ability to safely drive personal vehicle without exposing company to serious liability risks
• Receive, process, and maintain information through oral and/or written communication effectively.
• Substantial physical movements (motions) of the wrists, hands, and/or fingers.
• Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.

Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.