Food Delivery, E-commerce, Technology

Bilingual Digital Marketing Manager(Mandarin, English)

RemoteRemoteFull Time$80,000–$130,000 /yrPosted 2 months agoVisa sponsorship available

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Required skills

organic search
website
marketing analytics
paid search
Google Ads
SEO roadmap
keyword strategy
technical SEO audits
site structure
page speed

Nice to have

restaurant technology
POS
payments
fintech
B2B SaaS
high-growth startup

Role summary

Chowbus, an AI-powered restaurant technology SaaS platform, seeks a Bilingual Digital Marketing Manager (Mandarin, English) to own its digital presence. This remote role involves end-to-end management of SEO, website/CMS, marketing analytics, and paid search (Google Ads). The manager will drive organic growth, optimize the website for conversions, build reporting dashboards, and manage paid search campaigns to generate demo requests. Key responsibilities include developing SEO roadmaps, conducting technical audits, managing CMS content, analyzing performance with GA4/Tableau, and optimizing PPC budgets. The ideal candidate has 6+ years of experience in these areas, proficiency in Mandarin, and a Bachelor's degree or equivalent experience. Preferred qualifications include experience in B2B SaaS, restaurant tech, and familiarity with HubSpot/Salesforce or basic HTML/CSS.

Chowbus is a leading AI-powered restaurant technology SaaS platform with deep roots in the North American market. We support thousands of restaurants of every size across the U.S. and Canada, with technology solutions spanning POS, AI, and digital tools that help restaurants run more efficiently and grow their business. We compete with companies like Toast, Square, Clover, and Menusifu. Our Marketing team plays a direct role in that growth.

We are looking for a Digital Marketing Manager to own Chowbus's digital presence end to end: organic search, our website, marketing analytics, and paid search. You'll turn data into decisions and help restaurant owners find Chowbus and book a demo. You'll work closely with fellow Marketing team members, Sales colleagues, and Product specialists to keep our digital funnel consistent from first click to conversion.

This is a remote role.

What You'll Focus On

SEO & Organic Growth

Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.

Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.

Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.

Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.

Website & CMS Management

Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.

Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.

Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.

Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.

Marketing Analytics & Reporting

Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.

Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.

Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.

Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.

Paid Search (Google Ads / PPC)

Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests.

Own the paid search budget, bidding strategy, and keyword lists. Optimize continuously for cost per lead and ROAS.

Write and test ad copy, landing pages, and offers to improve click-through and conversion rates.

Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts.

What You Bring

6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).

Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.

Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.

Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).

Experience managing a paid search budget and reporting on ROAS and cost per lead.

Excellent written and verbal communication skills in English.

Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.

Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred Qualifications

Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.

Experience at a high-growth startup or scale-up.

Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.

Basic HTML/CSS knowledge for CMS edits.

What We Offer

Competitive compensation package

Medical, dental, and vision insurance

401(k)

100% employer-paid Short-Term Disability (STD)

100% employer-paid Life Insurance

100% employer-paid AD&D Insurance

Company holidays

Birthday off

Paid Parental Leave

Flexible Paid Time Off (PTO)

Employee Assistance Program (EAP)

The salary for this role is $80,000–$130,000, depending on experience. This role may also be eligible for a performance bonus.

Ready to apply?

You'll be redirected to Chowbus's application page.