Software, CAD/CAM, Manufacturing Technology

Business Development Representative

St. John's, NLOnsiteFull TimeCA$70,000–CA$110,000 /yrPosted 1 month ago

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Required skills

Business Development Representative
SQLs
SAOs
Salesforce
outbound prospecting
cold calls
technical products

Nice to have

Sales Development
Account Executive
engineering leaders

Role summary

CoLab is seeking a motivated Business Development Representative (BDR) to join their growing team. This role focuses on generating qualified pipeline by identifying, engaging, and qualifying prospective customers through cold calls, emails, and social outreach. The BDR will act as the first point of contact, representing the brand and uncovering customer pain points. Responsibilities include conducting account research, partnering with Account Executives, and maintaining accurate records in Salesforce. The ideal candidate is a driven, adaptable individual with strong communication skills and an interest in technical products, with opportunities for career growth into Account Executive or management roles.

About CoLab

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.

We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster.

Proudly based in St. John’s, Newfoundland, CoLab started with one customer in 2018. Since then we’ve raised a $72M Series C, been named the 57th fastest growing company in North America by Deloitte (Fast 500™), signed multi-year AI partnerships with companies like Bombardier, and grown to a team of 250+.

About the role

CoLab is growing quickly, and we’re looking for a motivated Business Development Representative (BDR) to join our business development team. The ideal candidate is a go-getter with a knack for making conversations happen. You learn from every interaction you have. Our SDRs often transition into Account Executives, and we’re looking for people who are driven and eager to pursue that career path.

You’ll spend your days conducting research to connect with the right engineering leaders, engage in compelling conversations, and deliver qualified pipeline in the form of Sales Qualified leads (SQLs) and Sales Accepted Opportunities (SAOs) to our team of Account Executives. You are able to work independently but love to collaborate with teammates to fine tune best approaches. You are comfortable with – and eager to learn about – technical subject matter. For this role, you'll need to be comfortable with cold calls and ready to speak with people at all levels of an organization.

What you’ll do:

Generate qualified pipeline and drive growth by identifying, engaging, and qualifying prospective customers through a combination of cold calls, emails, and social outreach

Responsible for monthly and quarterly SQL and SAO targets

Act as the first point of contact for many of our prospects - you’ll represent the voice and values of our brand while uncovering pain points and aligning them to our solutions

Conduct in-depth account research to identify key decision-makers and understand organizational priorities, opportunities, and buying signals

Partner closely with Account Executives to set up high-quality meetings and ensure smooth handoffs for deeper discovery and deal progression

Maintain accurate records of your outreach and lead interactions in Salesforce and outreach, leveraging data and tools to optimize your approach and stay organized

Continuously improve by seeking out feedback, participating in regular coaching sessions, and developing both your sales and technical acumen

What you’ll need:

Demonstrated experience in a Business Development role

Confidence and executive presence when engaging stakeholders at all levels, including senior leadership and C-suite

Conviction for sales, with a drive to build pipeline and growth for the company - an entrepreneurial mindset and passion for outbound prospecting

Creative problem-solving and adaptability, with a bias for action and the belief that challenges are just opportunities in disguise

Interest and ability to understand technical products and customer use cases, and communicate their value in a clear, relevant way

Team-first attitude with ownership - you care about your own results and the team’s success equally

Strong internal motivation to hit goals, improve every day, and make a measurable impact

Exceptional communication skills, both written and verbal, with a focus on clarity, empathy, and persuasion

Why CoLab?

This is a full-time, permanent position with an attractive compensation package that includes commission and stock options.

This role offers an extended health and benefits package that includes unlimited paid vacation and RRSP matching.

This position requires regular travel to downtown Toronto.

There will be opportunities for growth from this position to senior/management roles in Sales Development or new opportunities with the Account Executive and Success Teams.

Success in this role will be measured by the number of identified SQLs and number of Sales Accepted Opportunities (SAOs) reached.

This is a full-time, permanent position with a compensation range of $70,000-110,000 on target earnings

Ready to apply?

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