Founding GTM/ Account Executive
Required skills
- full-cycle sales
- US market
- founding hire
- source pipeline
- closing
- CRM hygiene
- forecast
- English speaker
Nice to have
- fast-growing startup
- insurance
- insurtech
- financial services
- early-stage B2B SaaS
- founding AE
Role summary
Covera is seeking its first GTM hire, a founding full-cycle Account Executive to establish and own the US market. This role involves building the sales playbook from scratch, including prospecting, outbound strategies, discovery, negotiation, and closing deals with insurance brokers and agencies. The AE will be responsible for sourcing their own pipeline, running rigorous discovery and demos, and meticulously managing pipeline metrics and forecasts within the CRM. This position requires a hyper-ambitious, data-driven self-starter who thrives in ambiguity and has strong executive presence. Experience in B2B sales, particularly in insurance, insurtech, or early-stage B2B SaaS, is highly preferred.
You'll be the person who turns our early traction into a repeatable US sales engine, and as we grow you'll have first claim on leading it.
## What you'll do
* **Own the full cycle, end to end:** prospecting, outbound, discovery, demo, negotiation and close, for insurance brokers and agencies across the US.
* **Source your own pipeline.** Treat outbound as a craft: sharp targeting, personalized outreach, referrals, and industry events.
* **Run rigorous discovery and tailored demos** with agency principals, operations leaders and executives; partner with the founders and engineering on POCs and smooth onboarding.
* **Build the playbook from scratch** (talk tracks, sequences, pricing muscle, objection handling) and document what works so it scales to the next hires.
* **Live in the numbers.** Own your pipeline metrics, conversion, and forecast with total rigor and clean CRM hygiene.
* **Feed the field back into the product.** Surface objections, gaps and patterns to the founders to sharpen positioning and the roadmap.
## Who you are
* **Native English speaker**, selling into the US market with strong executive presence.
* **2 to 5 years of B2B closing / full-cycle sales experience**, ideally in a fast-growing startup environment.
* **Hyper-ambitious.** You want to go all-in on a fast-growing company, be exceptional at what you do, and be on a path to lead, or one day build your own thing.
* **Obsessed with numbers.** You measure everything, forecast honestly, and treat your pipeline like a system you optimize, not a spreadsheet you tolerate.
* **A self-starter who thrives in ambiguity.** No process exists yet; you create it, own it, and move with urgency.
* **Competitive and coachable:** you take feedback and apply it immediately.
* **Bonus:** experience selling into insurance, insurtech, financial services, or early-stage B2B SaaS; experience as a founding/early AE building a motion from scratch.
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