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Sales Development Representative

RemoteRemoteFull TimeEntry-level (exp-based)Posted 15 days ago

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Required skills

  • Sales Development Representative
  • pipeline
  • identifying potential customers
  • qualifying interest
  • productive conversations
  • research prospects
  • outbound calls
  • inbound marketing leads
  • CRM
  • track activity

Nice to have

  • MQL-to-SQL conversion
  • CRM systems
  • sales enablement platforms
  • online product demonstrations
  • educational technology products
  • education customers

Role summary

Everway is seeking a Sales Development Representative to join their team. This role focuses on building a healthy sales pipeline by identifying and qualifying potential customers. Responsibilities include researching prospects, making outbound calls, responding to inbound leads, and converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). The SDR will utilize CRM systems for activity tracking and record maintenance, partner with Account Managers and Executives, and collaborate with Marketing on lead follow-up. The ideal candidate has 1+ year of sales experience (cold calling, lead nurturing, qualification) or experience in K-12 educational settings, a track record of meeting sales targets, strong communication skills, and proficiency with Google Workspace or Microsoft Office. Experience with CRM, sales enablement platforms, product demonstrations, and educational technology is desirable.

Every mind is unique. Yet much of the world is still built for what’s considered "normal," leaving too many people behind. At Everway, we change that by creating technology that helps everyone understand and be understood. By understanding and addressing the unique needs of each individual, we're creating a world where differences are recognized and valued.

Our careers fit real life. When you join us, you’re not just taking a job. You’re joining a movement to build a more neuroinclusive world. We’re a global community of over 800 employees spanning North America, UK, Europe, Australia, and New Zealand. A career here is purposeful and fast-moving, with clear expectations, modern tools, and the clarity to focus on what matters most.

Our people are supported and encouraged to show up as they are, with different ways of thinking welcomed and valued. We pride ourselves on our core values that are embedded within our culture. These are to be curious, have courage, and commit fully.

Join us at Everway - together, we can unlock the full potential of every mind.

About the role

At Everway, our sales development team helps build a healthy pipeline by identifying potential customers, qualifying interest, and setting up the sales team for productive conversations.

As a Sales Development Representative, you will research prospects, make outbound calls, respond to inbound marketing leads, and qualify Marketing Qualified Leads into Sales Qualified Leads using agreed processes. You will use the CRM to track activity, maintain accurate records, and help the sales team understand which prospects are ready for follow-up.

Main Responsibilities

In this role, you will:

  • Make outbound calls and send emails to qualified leads to help book appointments for the sales team.
  • Carry out prospecting activity, including cold calls, email outreach, and social selling activity.
  • Research school districts within an assigned territory to identify new business and expansion opportunities, understand their unique needs and challenges, and determine how Everway's solutions can support their goals.
  • Partner closely with assigned Account Managers and Account Executives to identify and prioritize target districts, develop strategic outreach plans, and generate qualified sales opportunities within the territory.
  • Collaborate with Marketing to follow up on leads generated through conferences, webinars, and other marketing initiatives, engaging prospective customers and identifying opportunities for further sales conversations
  • Qualify outbound prospects to understand their needs and readiness to buy.
  • Explain Everway products clearly to inbound marketing leads and outbound prospects.
  • Support sales presentations over the phone, online, or in person where needed.
  • Research prospects and maintain an accurate database of contacts.
  • Use the CRM to track, assign, and qualify leads.
  • Update internal records and systems accurately.
  • Produce reports as needed to track meetings booked, leads generated, and pipeline activity.

    • Essential Criteria

  • 1+ year of relevant sales experience, such as cold calling, lead nurturing, or lead qualification, and/or experience working in a K–12 classroom, school, or district administrative setting. .
  • Experience working towards sales targets or similar activity goals.
  • Able to communicate clearly with prospects and internal teams.
  • Comfortable using Google Workspace or Microsoft Office, including Sheets or Excel.
  • Able to follow a structured sales process and keep accurate records.
  • Comfortable making outbound calls and engaging with prospective customers.

    • Desirable Criteria

  • Experience with outbound and inbound sales processes, including MQL-to-SQL conversion.
  • Experience using CRM systems or sales enablement platforms.
  • Experience delivering online product demonstrations.
  • Understanding of educational technology products or education customers.

    • Please note: applications may close early due to high demand, so early submission is encouraged.

    Join our team and enjoy a competitive salary with bonus opportunities, flexible work schedules, and comprehensive health and wellness benefits. We offer flexible time off plans, career growth through development programs, and a collaborative, innovative culture where your ideas matter. Ready to make an impact? Apply today and be part of a company that invests in your success!

    We are committed to providing a Drug-Free Workplace for all employees.

    We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

    You can view our Recruitment and Selection Policy here.

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