Associate Brand Manager, Holiday & Easter
Required skills
- Brand Management
- Strategy Development
- Commercial Activities
- Sales
- Profitability
- Competitive Position
- Portfolio Plan
- Category Insights
- Consumer Insights
- Growth Opportunities
Nice to have
- IRI
- Nielsen
- SAP
Role summary
The Associate Brand Manager (ABM) for Holiday & Easter will be responsible for the day-to-day management of the brand portfolio within a US Consumer Goods organization. This role involves assisting with strategy development, commercial activities, sales optimization, and profitability management. Key responsibilities include contributing to brand strategy, executing portfolio plans, identifying growth opportunities, managing demand forecasting and inventory, and partnering with cross-functional teams on marketing campaigns. The position requires strong project management, analytical, and communication skills, with a minimum of 3 years of marketing experience. An MBA and proficiency with IRI/Nielsen or SAP are preferred.
Work Location: Chicago
Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.
Want to make an impact?
The Associate Brand Manager (ABM) position is responsible for the day-to-day management of the brand portfolio. The ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.
Ways you will make a difference
- Contribute to the development and deployment of the short-term and long-term brand strategy.
- Assist in development and execution of multi-year portfolio plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
- Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
- Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
- Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including creation of selling stories and communication / release of sales-related materials to field team.
- Participate in planning and execution of select shopper and consumer marketing campaigns and activities.
Skills that will make you successful
- Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
- Strong oral/written communication skills
- Strong analytical ability
- Strong creative & problem solving ability
- Ability to learn quickly, with agility
- Comfort working independently & with ambiguity
- Desire to operate in fast-paced, hands-on environment
- Bias for action & passion for delivering results
Experiences that will support your success
- Bachelor's degree, or equivalent experience
- MBA preferred (in general management or marketing) or
- 3+ years of marketing experience at a US Consumer Goods organization
- Proficiency with Microsoft Office
- Proficiency with IRI or Nielsen a plus
- Proficiency with SAP a plus
What We Offer
At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center
Compensation
The salary range for this position is $80,325 to $112,455 annually.
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