Healthcare Technology, Oncology, Data Analytics, SaaS

Associate, Product Marketing (Real-World Evidence)

HybridHybridFull TimePosted 1 month ago

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Required skills

B2B healthcare marketing
healthcare consulting
pharma
biotech
life sciences
storyteller
communicator
data science
clinical concepts
stakeholder management

Nice to have

life sciences customers
drug lifecycle
oncology
real world evidence
data products

Role summary

We are seeking an Associate, Product Marketing specializing in Real-World Evidence to join our marketing team. This role will focus on driving growth and retention for our real-world evidence solutions by executing go-to-market strategies, conducting market research, and creating compelling content. You will collaborate with Sales, Product, and scientific teams to develop marketing plans, sales enablement resources, and ensure the effective use of marketing systems. The ideal candidate has 2+ years of B2B healthcare marketing experience, exceptional communication skills, and a strong understanding of AI integration in content creation. Familiarity with the drug lifecycle, oncology, and real-world evidence is preferred.

Reimagine the infrastructure of cancer care within a community that values integrity, inspires growth, and is uniquely positioned to create a more modern, connected oncology ecosystem.We’re looking for an Associate, Product Marketing (Real World Evidence) to help us accomplish our mission to improve and extend lives by learning from the experience of every person with cancer.

What You'll Do

In this role, you’ll be a core member of the marketing team, working collaboratively with Life Science Partnerships (the sales organization), Product, and Research Oncology to support our real-world evidence product portfolio by executing go-to-market strategy and driving the creation and optimization of content that resonates with our audiences. In addition, you'll:

Drive growth and retention for our real-world evidence solutions, partnering across Marketing, Sales, Product, and scientific/clinical teams

Execute marketing plans, positioning and go-to-market strategies for new offerings and product features

Conduct market and competitor research and translate insights into actionable strategies

Create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the market

Develop sales enablement and training resources that support clinically and scientifically complex sales conversations to effectively communicate the value of our solutions

Own and drive consistency, adoption, and ongoing maintenance of core marketing systems to ensure materials are organized, up-to-date, and effectively leveraged across the organization

Who You Are

You're a kind, passionate and collaborative problem-solver who values the opportunity to think beyond the way things are. In addition, you're excited by the prospect of rolling up your sleeves to tackle meaningful problems each and every day. Additionally, you have:

2+ years of B2B healthcare marketing or healthcare consulting experience, ideally with exposure to pharma, biotech, or life sciences organizations

Exceptional storyteller and communicator, with the ability to turn complex data science, technology and clinical concepts into clear communications

Strong stakeholder management and interpersonal skills, with the ability to drive cross-functional initiatives

Comfortable with ambiguity, with demonstrated experience managing competing timelines and evolving priorities

A strong understanding of how to balance AI input with human oversight to produce content efficiently and accurately

Extra credit

Previous experience working with life sciences customers, with a familiarity of the drug lifecycle and research, especially within oncology

Familiarity with real world evidence and data products

Where You’ll Work

In this hybrid role, you’ll have a defined work location that includes work from home and 3 office days set by you and your team. For more information on our approach to hybrid work, please visit the how we work website

Ready to apply?

You'll be redirected to Flatiron Health's application page.

Associate, Product Marketing (Real-World Evidence)

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Required skills

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