Graphic Designer

SUMMARY

The Graphic Designer plays a key role in bringing the gorjana brand to life across all visual touchpoints, creating elevated, on-brand assets that reflect the company’s brand aesthetic.

This role supports the development of digital and print creative, including marketing campaigns, e-commerce assets, social content, and in-store materials, ensuring consistency and attention to detail.

Partnering closely with Marketing, E-Commerce, and Retail teams, the Graphic Designer translates brand concepts and product stories into visually compelling designs that drive engagement and support business objectives. This role balances creativity with efficiency, delivering high-quality work in a fast-paced environment while continuously evolving the brand’s visual expression.

RESPONSIBILITIES

Ecommerce Website

Content

Create content to exist in daily/weekly/monthly/seasonal ecommerce campaigns

Create content to exist in curated sections of website

Work with ecomm to create digital brand banners

Create digital ads as needed for paid placements

Wholesale Website

Provide needed content

Provide content for all email / marketing collateral for speciality

Line sheets

Update, revamp and distribute Line Sheet Template seasonally

Teach design team members and offer continued support on how to utilize InDesign software for a more efficient process and to keep up to date with the industry standard

Coordinate execution of needed inter-department line sheet needs outside of collection launch line sheets

Email Marketing

Create content needed for email blasts

Cropping Emails once design is complete

Handoff to digital

Marketing

Special Events - Invites, thank you cards, etc.

Gifting - Cards, Instructions, etc.

Catalog/Direct Mail:

Campaign ideation

Aesthetic Development: Research + moodboarding

Design catalog layouts + deliver assets to printer

Partnerships:

Coordinate and collaborate with other brands to design digital and printed assets for partnerships and co-branded promotions

Emails, website graphics, social graphics, brochures, booklets

Ambassador programs - Design assets for these programs as needed: emails, invitations, newsletters, etc.

Retail

Update window decals seasonally

Create blackout window graphics for stores under construction

Update framed model photos for retail displays seasonally

Create brochures/pamphlets/etc. for collections and activations (bespoke brochure, aura reading assets, etc.)

Prepare graphics for permanent store installations

Help design with packaging mocks

Operational/Training Assets

Retail Training Assets

Operations

Develop and maintain various assets as needed

For example: Business cards, New Hire Manual, LinkedIn Graphics, Newsletter templates, Office + Parking Maps, Miscellaneous branded collateral around the office

COMPETENCIES:

Adaptable and Manage Change

Organized and Time Management

Motivated and Results Driven

Coachable and Receive Feedback

Values and Culture Fit

Passionate about our brand