Hand & Stone - 3352 W Friendly Ave - Greensboro, NC logo
Health, Wellness & Fitness; Consumer Services

General Manager - ALEXANDRIA

Alexandria, VAOnsiteFull TimeManager / Head$50,000–$60,000 /yrPosted 1 month ago

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Required skills

  • leadership experience
  • team performance
  • communication skills
  • leadership skills
  • people leadership
  • business acumen
  • KPIs
  • flexible schedule
  • nights
  • weekends

Nice to have

  • P&L experience
  • membership performance
  • retail performance
  • local marketing
  • community outreach

Role summary

Hand & Stone Massage and Facial Spa in Alexandria is seeking a performance-driven General Manager to lead business operations, team development, and sales growth. The ideal candidate is a people-first leader with 3-5 years of experience in leadership, sales, and team performance, possessing strong communication and business acumen. Responsibilities include managing spa operations, P&L (preferred), KPIs, recruiting, coaching, and executing marketing initiatives to drive revenue and profitability. This role requires a flexible schedule and offers competitive salary, bonuses, and benefits within a growing multi-unit organization.

Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
Hand & Stone Massage and Facial Spa – ALEXANDRIA (5830 Kingstowne Towne Ctr, Alexandria, VA 22315) is seeking a high-impact, performance-driven General Manager to lead both the team and the business.

This role is ideal for a people-first, servant leader who can build a strong culture, deliver an exceptional guest experience, and drive sales, revenue, and profitability. You’ll own spa performance while developing a team that consistently delivers results.

Lead the Business
  • Spa operations and overall performance
  • Sales growth, membership performance, and profitability
  • Key metrics, reporting, and P&L ownership
Build the Team
  • Recruit, hire, and retain a high-performing team
  • Lead, coach, and develop your team with a people-first mindset
  • Build a culture of accountability, engagement, and service excellence
  • Ensure a World Class Client experience (WCCE) across all touchpoints
Drive the Results
  • Increase revenue through memberships, service utilization, and retail performance
  • Use reporting and data to identify opportunities and improve results
  • Optimize scheduling and staffing to support both service and business needs
  • Execute local marketing and community outreach initiatives
What We’re Looking For
  • 3–5 years of leadership experience
  • Proven success driving sales and team performance
  • Strong communication and leadership skills
  • A balance of people leadership and business acumen
  • Strong experience working with KPIs is required
  • P&L experience strongly preferred
  • Comfort in a fast-paced environment
  • Flexible schedule (nights/weekends/holidays)
What’s in it for You
  • Medical, Vision, Dental, Life Insurance
  • 401K with 5% company match
  • Base salary + performance-based bonuses
  • Paid Time Off
  • Service & product discounts
  • Strong support system and people-first culture
  • Growth opportunities within a multi-unit organization
Who We AreFGG Spa, LLC is a growth-focused franchisee of Hand & Stone Massage and Facial Spa, currently operating more than 60 locations across 8 states. The size of our organization allows us to offer benefits that many family-owned businesses cannot—but at our core, we are still a family-owned company. We are in the people business, and our people come first.

We can’t wait to meet you!
Ready to apply?
You'll be redirected to Hand & Stone - 3352 W Friendly Ave - Greensboro, NC's application page.

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