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Media, Publishing, Information Services, Automotive

WLKY Account Executive

Louisville, KYOnsiteFull TimeEntry-level (exp-based)Posted 13 days ago

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Required skills

  • advertising
  • local businesses
  • ad agencies
  • TV
  • web
  • multi-platform marketing solutions
  • client base
  • Local Sales Manager
  • revenue
  • new businesses

Nice to have

  • digital sales
  • non-traditional business
  • goal-structured organization
  • team player
  • Hearst Television
  • open communication

Role summary

WLKY, a CBS affiliate in Louisville, KY, seeks an Account Executive to sell advertising to local businesses and negotiate rates with ad agencies. The role involves soliciting new businesses for TV and web advertising, developing new revenue streams, and forming strategic partnerships. The Account Executive will manage an active client list, create sales proposals, and achieve individual sales goals within a dynamic sales team. A minimum of 1 year in media or digital sales, experience in new business development, strong negotiation skills, and a consultative, customer-focused approach are required. The position reports to the Local Sales Manager.

WLKY, the CBS affiliate in Louisville, KY is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager. If you want to work for the best, we want to hear from you today!

Responsibilities

  • Produce revenue across all available platforms
  • Prospect, contact and present to new businesses
  • Develop new revenue through local business development
  • Form strategic and market partnerships
  • Manage an active account/client list
  • Conceptualize, create, and deliver sales proposals that are consistent with station strategies
  • Achieve individual sales goals while contributing to ((station)) dynamic sales team

    • Requirements

  • 1+ years in media or digital sales, or similar sales field
  • Experience with the development of new business/non-traditional business
  • Have strong negotiation skills
  • Experience in a consultative customer-focused business atmosphere
  • Accountability within a goal-structured organization
  • Must be a team player
  • Experience selling to business owners
  • Understand and use qualitative research to further sales effort
  • Related military experience will be considered

    • Values in Action

    At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

    Benefits

    Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
    • Ready to apply?
    You'll be redirected to Hearst's application page.

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