Account Director, Integrated Marketing

Account Director, Integrated Marketing

Highwire is seeking a driven and versatile Account Director to serve as a hands-on strategic lead and connective force across our health and technology client accounts. In this role, you will be able to run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web. You will work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership.

You will provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients navi

Key Responsibilities

Hands-On Program Execution: Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid).

Integrated Campaign Support: Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing.

Client Relationship Management: Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner.

Client Needs & Insights: Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations.

Creative & Production Collaboration: Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.

Team Support & Mentorship: Support senior leadership and more junior team members (including net-new managers) by providing guidance on social and influencer best practices and account management fundamentals.

Project Management Oversight: Help manage day-to-day workstreams, ensuring projects remain on schedule, within budget, and aligned with client expectations, including those with regulatory or approval complexities.

Performance Monitoring: Track and analyze campaign performance across social, influencer, and integrated efforts, providing recommendations for optimization.

Sector Growth Support: Support health and tech sector growth by contributing subject-matter expertise to proposals and pitches as needed.

Process Improvement: Identify opportunities to streamline workflows and improve efficiency across social, influencer, and integrated workstreams.

Success Factors

Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field.

Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment, with a demonstrated ability to run standalone programs in at least one core discipline (social or influencer).

Demonstrated experience working with health and/or technology clients; openness and ability to work cross-sector strongly preferred, given current business needs (deep specialization in only one sector is acceptable if paired with willingness to grow into the other).

Proven, hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to broader integrated campaigns (content, paid, web).

Experience briefing and collaborating with creative (design) and production teams.

Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role.

Experience managing or mentoring junior team members is a plus.

Solid understanding of marketing analytics and ability to interpret data to inform recommendations.

Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously.

A proactive, solutions-oriented mindset with a strong commitment to client success.

The salary range for this position is $110,000 to $135,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Remote

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.

We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Team Empowerment

Growth Mindset

Inclusion Always

Fierce Distinction

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.

Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:

Competitive salary with merit-based opportunities for growth

Flexible hybrid work model tailored to your schedule and lifestyle

Generous vacation policy, including extended summer and winter breaks

Early log-off on Fridays through our Empower Hours program

401(k) plan with employer matching

Comprehensive medical, dental, and vision coverage, plus FSA options

Paid parental leave benefits

Commuter benefits

Annual Growth Mindset stipend for books, events, or learning experiences

Monthly technology reimbursement

Wellness benefit program for mental and physical health

501c3 donation matching program

Mentorship and ongoing professional development opportunities

Monthly recognition and team celebrations

Employee referral and new business referral bonuses

Quarterly Highwire events and team gatherings

Dog-friendly office environment

A supportive, inclusive, and collaborative workplace where you can grow and do your best work

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!