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Heavy Equipment Dealership

Senior Integrated Marketing Manager

Henrietta, NYOnsiteFull TimeManager / Head$80,000–$100,000 /yrPosted 8 days ago

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Required skills

  • B2B marketing
  • integrated programs
  • digital ads
  • lifecycle campaigns
  • email campaigns
  • analytics
  • website optimization
  • SEO
  • Google
  • Meta

Nice to have

  • Monday.com
  • project management tools
  • AI capabilities

Role summary

Monroe Tractor, a family-owned construction and agricultural equipment dealer with over 75 years of experience and 18 locations across the northeastern US, seeks a Senior Integrated Marketing Manager. This player-coach role involves leading the marketing department, driving integrated campaign strategy, hands-on digital execution, and program improvement. The ideal candidate will have 7+ years of progressive B2B marketing experience, strong proficiency in HubSpot or comparable CRM/automation tools, digital ads, email campaigns, analytics, website optimization, and SEO. Experience managing people is preferred. Responsibilities include managing direct reports, collaborating with internal teams to identify opportunities and develop programs, designing and executing digital campaigns, improving audience segmentation and automation, and driving website and content improvements. The role requires balancing strategic thinking, technical implementation, and management within a small department.

Monroe Tractor is a well-known and respected construction equipment and agricultural heavy equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!

The Senior Integrated Marketing Manager is a seasoned marketing professional who will be leading the marketing department’s daily work while driving integrated campaign strategy, hands-on digital execution, and measurable program improvement for our construction and agricultural heavy equipment dealerships. They are a player-coach; a marketing leader who can recognize opportunities, develop an approach, build and improve programs, and manage a small team without depending on the Director for routine direction.

Qualifications

  • 7+ years of progressive, hands on B2B marketing experience, including independently launched and improved integrated programs
  • Strong working proficiency with HubSpot or comparable CRM / automation, digital ads, lifecycle / email campaigns, analytics, website optimization, and SEO
  • Experience managing, leading, or supervising people is preferred; a proven ability to delegate, foster employees, and coordinate cross-functional teams is essential
  • Self-directed and practical: balances strategic thinking, technical implementation, and supportive management in a small department
  • Can explain real examples from opportunity through execution, results, and improvement – not just delegated vendor work
  • Experience managing multiple projects concurrently and effectively
  • Excellent oral communication and organizational skills
  • Ability to communicate with diverse audiences
  • Experience using Monday.com or other project management tools as plus

    • Responsibilities

  • Manage 2 direct reports, delegate tasks, coordinate workloads and deadlines, establish effective briefs and road maps, develop employees and create clear ownership
  • Work directly with branch managers, department heads, sales, recruiting, and executive leadership to identify opportunities, understand desired outcomes, develop programs, and connect marketing activity to business outcomes
  • Collaboratively design channel strategies and personally build, launch, monitor, adjust, and report on digital campaigns in Google, Meta, and other appropriate platforms. Direct creative and production support when needed
  • Improve audience segmentation, targeted emails, automated nurture / drip campaigns, forms, and customer follow-up. Collaborate with the Product Specialist Director on technical routing and system dependencies
  • Drive improvements to landing pages, customer-facing content, site visibility, and conversion paths; incorporate answer-engine optimization alongside SEO
  • Use available HubSpot, Monday.com, and AI capabilities where useful to simplify processes, evaluate both traditional and digital activity, define useful KPIs, and turn performance into recommendations

    • Benefits

  • Medical, Dental & Vision Insurance
  • Health Savings Account (Employer + Employee Contributions)
  • Accident & Disease Insurance
  • 401K Plan + Match
  • Competitive Paid Time Off Policy
  • Short/Long Term Disability
  • Annual Reviews

    • Monroe Tractor is proud to be an Equal Opportunity Employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply and join a team where your work makes a difference every day.

    This is our target base range for this position. However, we are always looking for top talent. We scale pay based on the specific skills and background you bring. If your proven track record commands a higher package, we still want to hear from you.

    Pay Transparency$80,000—$100,000 USD
    Ready to apply?
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