Automotive Retail

BMW Digital Brand Specialist

Waterbury, CTOnsiteFull TimeEntry-level (exp-based)Posted 2 months ago

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Required skills

sales appointments
vehicle sales opportunities
incoming calls
internet leads
text messages
lease renewals
orphan customers
special sales campaigns
contact and follow-up procedures
appointment setting

Nice to have

automotive industry

Role summary

BMW is seeking a Digital Brand Specialist to generate sales appointments and vehicle sales opportunities by managing incoming calls, internet leads, text messages, lease renewals, and orphan customers. The role involves contacting customers about special campaigns, ensuring follow-up procedures are met, and maximizing lead management capabilities. Responsibilities include accurate data recording in CRM, completing sales and product training, meeting appointment and delivery objectives, and assisting management in evaluating lead providers. The ideal candidate will have strong communication and customer service skills, with a preference for automotive industry experience.

Overview

Generate sales appointments and vehicle sales opportunities through proper handling of incoming calls, internet leads, text messages, lease renewals & orphan customers. Contact current and potential customers regarding special sales campaigns and offers.

Responsibilities

Ensure contact and follow-up procedures are followed per written guidelines for Internet leads, orphan customers, unsold showroom visits, phone-ups and lease renewals; recording data properly.

Conduct long-term follow up (beyond 90 days) for internet leads, sales calls and floor-ups that are not being attended to by Brand Specialist.

Complete sales technique, lead management software & vehicle product knowledge training.

Meet objectives for appointment setting and vehicle deliveries.

Maximize lead management capability by integrating creativity with manufacturer sales programs, offering alternative choices and following up to all extents necessary.

Assign and ensure timely & accurate responses for all internet leads, text leads, etc.

Answer all sales calls ensuring accurate recording of activity in CRM and enter complete and accurate customer information and interaction notes into CRM.

Assist Sales Management in evaluating 3rd party lead providers in order to make recommendations as necessary.

Qualifications

High School Diploma

1-2 years’ experience in the automotive industry or customer service orientated environment preferred

Possesses effective communication skills: oral, written, listening.

Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.

Ready to apply?

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