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Marketing & Business Development Manager

New York, NYHybridFull TimeManager / Head$150,000–$200,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

  • marketing
  • business development
  • proposal management
  • RFP
  • content creation
  • marketing collateral
  • stakeholder management
  • market research
  • data analysis
  • project management

Nice to have

  • legal
  • professional services

Role summary

The Marketing & Business Development Manager will develop and implement marketing and business development strategies for assigned practice groups within a professional services firm. This role involves creating marketing materials, managing the proposal/RFP process, conducting industry research, and leveraging marketing technology platforms. The Manager will work closely with practice group leaders and stakeholders to identify value propositions and drive client development initiatives. The position requires strong analytical, research, and organizational skills, with a minimum of 3 days per week in the New York office.

Position Summary:

The Marketing & Business Development Manager works closely with the Director of Marketing & Business Development, all members of the MBD department and practice group leaders to build the profile of the firm and its practice groups. The Manager is responsible for identifying, developing and implementing effective marketing and business development strategies for assigned practice groups. Reports to the Director of Marketing and Business Development

Principal Duties and Responsibilities:

  • Proactively identify, develop and implement effective marketing and business development strategies for assigned practice groups.
  • Creation of relevant key messages and general marketing materials; including the development of new practice profile descriptions and matter lists.
  • Manage Proposal/RFP process in its entirety. Work with stakeholders to identify differentiators and value propositions, prepare response and conduct debriefs following a win/loss.
  • Draft content for marketing collateral materials and ensure all relevant practice area materials are updated on the firm’s intranet and external website.
  • Working in conjunction with Marketing Communications, manage survey submission development for practice areas as assigned.
  • Leverage marketing and business development technology platforms, including CRM, experience management, analytics, and email marketing tools, to drive client development initiatives, improve operational efficiency, and support data-driven decision-making.
  • Conduct industry research and develop knowledge about the firm’s referral sources, clients and industries.
  • Identify and recommend new products and processes to assist in business development efforts.
  • Perform other duties as assigned.
  • Position Specific Skills and Requirements:

  • Demonstrated ability to proactively identify relevant business development opportunities
  • Demonstrated strength in interacting with practice group leaders
  • Ability to delegate work and manage staff
  • Strong organizational skills
  • Ability to multi-task and prioritize
  • Strict attention to detail and ability to see projects through to completion
  • Superior analytical and research skills
  • Skilled in conduction research, analyzing data and providing recommendations
  • Ability to meet deadlines and work well under pressure
  • Proficiency in Microsoft Office
  • Education and General Requirements:

  • Bachelor’s degree
  • 5+ years professional experience in marketing and/or business development, preferably in legal or a professional services environment.
  • Hybrid schedule (minimum of 3 days per week in-person in the NY Office)
  • Target salary range: $150,000-$200,000
  • Salary Range$150,000—$200,000 USD
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