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Travel Product Content Specialist

Toronto & VancouverHybridFull TimeCA$45,000–CA$60,000 /yrPosted 2 months ago

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Required skills

  • content creation
  • copywriting
  • imagery sourcing
  • AI tools
  • SEO
  • CMS
  • digital asset management
  • editorial judgment
  • brand voice
  • content accuracy

Nice to have

  • luxury travel
  • hospitality
  • content strategy
  • performance data
  • market insight

Role summary

The Travel Product Content Specialist is responsible for creating and curating content that showcases Kensington's travel products. This role involves writing itinerary and service-level copy, developing country guides and landing pages, and sourcing/curating brand-aligned imagery. The specialist will utilize AI tools for content generation, apply strong editorial judgment, and manage content within a proprietary product database system. Key responsibilities include optimizing content for SEO, collaborating with product, procurement, marketing, and merchandising teams, and using performance data to inform content strategy. A background in luxury travel or hospitality is strongly preferred, along with experience in CMS and DAM tools, and a solid understanding of SEO fundamentals.

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit kensingtontours.com.

Job Summary: The Travel Product Content Specialist creates and curates the content that brings Kensington's product to life — itinerary and service-level copy, country guides, landing pages, and the imagery that pairs with all of it. Not just a copywriter: this role combines strong writing with a sharp eye for sourcing and curating brand-aligned imagery. Works regularly with AI tools to draft and iterate branded copy at pace, applying strong editorial judgment to make sure everything that ships sounds distinctly Kensington.

Key Responsibilities:

  • Write and curate itinerary and service-level content in brand voice, aligned to SEO and product briefs.
  • Create content for landing pages, country guides, and other product-related assets as needed.
  • Source, curate, and manage imagery that matches brand standards and supports merchandising goals.
  • Manage client-facing content (copy and imagery) in our proprietary product database system, ensuring accuracy and brand consistency.
  • Optimize content for search — visibility, engagement, and organic traffic across channels.
  • Partner with Product and Procurement Operations on content delivery, categorization, and tagging.
  • Collaborate with Marketing and Merchandising to align messaging, campaigns, and content strategy.
  • Contribute to cross-functional projects, maintaining content quality and meeting deadlines.
  • Use performance data and market insight to keep content and offerings competitive.
  • Contribute to process improvements and communicate updates across teams.

    • Skills and Qualifications:

  • Exceptional writing and editorial skills.
  • Strong eye for imagery sourcing and curation, matched to brand standards.
  • Content creator/curator mindset.
  • Comfortable using AI tools daily to draft and iterate branded copy, with the judgment to know when output needs a human hand.
  • Luxury travel or hospitality background strongly preferred.
  • Experience with a CMS and digital asset management tools (e.g., Cloudinary).
  • Working knowledge of SEO fundamentals.
  • Impeccable attention to detail and content accuracy.
  • Proactive, collaborative, comfortable in a fast-paced environment.

    • We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $45,000 to $60,000.The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

    #LI-hybrid

    The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.We thank all candidates for their interest, however, only those selected for an interview will be contacted.

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