Senior Brand Manager (SKS)

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Responsibilities:

Leads brand strategy, channel marketing, local area marketing, digital, experiential, and media for the SKS and LG Pro Builder brands

Manages fully integrated media campaigns across multiple channels, including digital and print

Stewards the SKS brand across channel and media partners

Manages accounting processes for the brand, including budget creation, vendor management, and invoice processing

Manages creative agencies in asset production for brand and channel marketing

Assists with planning, production, and ROI tracking for all digital advertising programs, including display and sponsored content partnerships, paid and organic social, YouTube and other digital platforms

Oversees day-to-day maintenance and continuous improvement of SKS website and digital platforms, working with external and internal agency partners to optimize user journeys and create best-in-class tools for trade and consumer audience segments

Manages SEO/AEO efforts to drive traffic to site and leads to retail showrooms

Oversees creative and technical agencies in CRM campaign programming and manages account engagement data streams, including Showroom and trade programs (Designer Rewards and Trade Pricing/RBN)

Supports Sales with lead management tools and templates

Develops and executes promotional strategies for regional retail partners

Qualifications:

Bachelor's Degree in Marketing or a related field

10+ years experience in marketing roles with major consumer brand

Experience in Product Marketing as it pertains to product marketing communications and product management

Experience in managing complex projects with national advertising agency, external marketing teams, and distributor partners to maximize ROI and deliver the branding strategy

Demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning

Demonstrated successes working effectively with sales teams is required

Budget and agency management experience, including PR, advertising, creative services and production is required

Proven leadership/management skills with effective oral, written and interpersonal communication skills is required

Must be a highly engaged leader who is cognizant of the changes in the marketplace

Ability to build consensus and obtain organizational alignment for initiatives is required

A demonstrated track record of influencing priorities and motivating cross-functional partners for support is preferred

Recruiting Range$140,000—$180,000 USD

Benefits Offered Full-Time Employees:

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.