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Sports and Entertainment

Grassroots Marketing Specialist

Los Angeles, CAHybridFull Time$72,000–$75,000 /yrPosted 6 days agoVisa sponsorship available

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Required skills

  • community builder
  • grassroots marketing
  • cultural activations
  • bar and pub collaboration
  • watch parties
  • community-centric regional events
  • Supporter Relations
  • fan clubs
  • match-day programming
  • fan fests

Role summary

LAFC is seeking a Grassroots Marketing Specialist to build community in Los Angeles by engaging with local organizations, bars, and fan clubs. This role involves developing and executing community initiatives, cultural activations, and event programming, including match-day activations and theme nights. The specialist will represent the Club, foster relationships with fans and community leaders, and manage the LAFC Adult Soccer League Program. The position requires 2-3 years of experience in a community-focused sports role, knowledge of MLS and LA culture, and strong interpersonal skills. The role operates on a hybrid model with a salary range of $72,000 - $75,000 per year.

OVERVIEW

The Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area. LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing, and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal-State Los Angeles.

POSITION SUMMARY

“Street by Street, Block by Block, One by One” is our commitment to the city of Los Angeles and its people - treasuring every single connection and relationship and welcoming them into our Black and Gold community.

Thus, the Grassroots Marketing Specialist is a community builder tasked with bringing LAFC’s "Street by Street, Block by Block, One by One" ethos to life. This role works closely with homegrown neighborhood organizations, local sports pubs and bars, cultural tastemakers, and Black and Gold fan clubs to develop initiatives bringing culture and community together .This person serves as an extension of the Club, being a proactive force in the community.

The ideal candidate has a strong passion for the city of Los Angeles, soccer, and community and often thrives sitting at the intersection of all three.

This role reports to the Director, Brand and Community.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor.

ESSENTIAL FUNCTIONS

  • Mobilize community-driven initiatives across Los Angeles's diverse neighborhoods and surrounding communities, bringing unique and fresh ideas to cultural activations, bar and pub collaboration projects, watch parties, and other community-centric regional events.
  • Collaborate with the Supporter Relations team on partnership opportunities with Black and Gold fan clubs to drive community engagement and streamline match-day programming.
  • Assist with the coordination and execution of match-day community driven activations, including but not limited to fan fests, pre-game, half-time, and post-game fan engagement programming.
  • Lead and execute Theme Nights and Celebrations and other community related events, focusing on celebrating the rich, diverse heritage of the LAFC fan base.
  • Provide operational support with brainstorming, pre-production, vendor coordination, equipment transport, and event set-up and tear-down for LAFC community activations and events.
  • Represent and serve as an extension of the Club, building meaningful connections with fans, youth leagues, local businesses, and community leaders throughout Los Angeles and its neighboring communities.
  • Oversee and further develop the LAFC Adult Soccer League Program by planning & coordinating onsite activations as well as developing expansion strategies.
  • Other duties as assigned by Supervisor/Management.

    • QUALIFICATIONS

  • Bachelor’s degree from an accredited College/University required, major in business administration, marketing, communications, public relations, or related field preferred.
  • Minimum of 2-3 years’ of experience in the sports industry in a community focused role required, professional team experience preferred.
  • Must have solid knowledge of Major League Soccer (MLS) and international soccer, specifically their culture and global impact.
  • Strong knowledge of Los Angeles culture and history.
  • Strong interpersonal skills with the ability to build positive relationships and interact with internal stakeholders at all levels and external audiences.
  • Must be able to serve as an extension of the Club by always maintaining a positive and professional demeanor.
  • Ability to work productively and multi-task in an unstructured fast-paced environment with frequent interruptions.
  • Ability to communicate effectively and efficiently in English, both verbal and written.
  • Must have reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice.
  • Must be able to lift up to 50 lbs without assistance and stand/walk for a long period of time in various weather conditions and work locations.
  • Bilingual in English and Spanish preferred.
  • Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires.

    • SALARY RANGE

    At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the compensation range for this role is $72,000 - $75,000 per year.

    HIRING PRACTICES

    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

    LAFC strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

    Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

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