Senior Manager, Marketing Strategy & Operations

RemoteRemoteFull TimeManager / HeadPosted 1 month ago

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Required skills

marketing strategy
marketing operations
process optimization
technology management
strategic planning
budget management
data analysis
reporting
project management
analytical skills

Nice to have

annual planning

Role summary

Lyft is seeking a Senior Manager, Marketing Strategy & Operations to ensure marketing efforts are efficient, data-driven, and aligned with business goals. This role involves strategic planning, marketing technology management, process optimization, budget management, and data analysis. The ideal candidate will have 7+ years of experience in operations or strategy within the technology/marketing sector, strong analytical and project management skills, and technical proficiency with marketing technologies. This is a hybrid, in-office role based in Toronto, with a salary range of CAD $136,000 - $170,000.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team.

Responsibilities:

Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty.

Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools.

Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration.

Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance.

Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement.

Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning.

Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms.

Experience:

7+ years of experience in operations or strategy, ideally within Marketing and within technology.

Demonstrated skills in planning and strategic thinking. Experience in annual planning a plus.

Strong analytical and data-driven decision-making skills.

Technical proficiency with marketing automation tools, CRMs, and other marketing technologies.

Excellent project management skills, including the ability to manage timelines and resources.

Strong communication and collaboration skills.

Budgeting and financial management skills.

Benefits:

Extended health and dental coverage options, along with life insurance and disability benefits

Mental health benefits

Family building benefits

Child care and pet benefits

Access to a Lyft funded Health Care Savings Account

RRSP plan with company match to help save for your future

In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service

Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.

Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Toronto area is CAD $136,000 - CAD $170,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

This job fills an existing vacancy.

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