Food & Beverage, Consumer Goods

LATAM Media Director

Miami, FLHybridFull TimeDirector$105,600–$140,800 /yrPosted 4 days agoVisa sponsorship available

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Required skills

LATAM
media strategy
digital campaigns
paid social
programmatic
traditional media
ROI
business growth
KPIs
retail media

Nice to have

Amazon Marketing Cloud
Google Ads
Meta Ads
TikTok Ads
Programmatic certifications

Role summary

Monster Energy is seeking a LATAM Media Director to lead media strategy, execution, and optimization across Latin America. This role involves developing and implementing high-impact media and digital campaigns to drive brand growth, engagement, and business results. The Director will manage the LATAM media budget, establish KPIs, guide analytics, and build strong relationships with internal teams, agencies, and vendors. A key focus will be building the retail media capability and ensuring consistent media standards while allowing for local flexibility. The position requires 10+ years of media experience and 5+ years in team leadership.

About Monster Energy:

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As LATAM Media Director, you will own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. You will spearhead high-impact media and digital campaigns that drive awareness, engagement, and business results while building, mentoring, and scaling a high-performing team. Partnering across brand strategy, trade marketing, event marketing, commercial, marketing operations, CRM, web, and content teams, you will create seamless, data-driven marketing ecosystems that amplify brand presence and deliver measurable impact across every touchpoint.

The Impact You'll Make:

Develop and implement media strategies to optimize marketing and media plans across all MEC brands in LATAM (Brazil, Mexico, Chile, Argentina, CEAN). Align digital initiatives with brand and commercial goals and collaborate with brand, shopper, commercial teams to maximize ROI and business growth. Own the LATAM media budget across paid social, programmatic, and traditional. Set priorities with the Sr Media Director.

Partner with key stakeholders in Brand, Creative, Sales, and Shopper Marketing to drive a cohesive digital media strategy, ensuring media investments align with business objectives and contribute to brand growth and sales performance.

Establish and monitor key performance indicators (KPIs) to assess the effectiveness of media campaigns. Guide testing, analytics development, and financial planning to drive continuous improvement and data-driven decision making.

Build and mentor a high-performing Digital Media team by providing strategic direction, clear growth plans, and the necessary resources to support both individual and team development in line with company objectives.

Build, develop and maintain agencies, platforms and vendor relationships. Own scopes, negotiations and partner performance reviews.

Build the retail media capability and retailer partnerships. Aligning with e-commerce and shopper marketing.

Keep media fundamentals, standards, brand safety and processes consistent across markets, while leaving room for local flexibility.

Stay ahead of evolving digital media trends, consumer insights, and emerging technologies. Act as the primary contact for external media partners and vendors, ensuring strong relationships and strategic media investments.

Who You Are:

Prefer a Bachelor's Degree in the field of -- Marketing, Advertising, Communications, or related fields.

Additional Experience Desired: More than 10 years of experience in Media, Advertising, Digital

Additional Experience Desired: More than 5 years of experience in Team Leadership

Computer Skills Desired: Knowledge of and experience with media management platforms including buying and

bidding, campaign trafficking, and analytics required.

Preferred Certifications: Media certifications such as Amazon Marketing Cloud, Google, Meta, Tik Tok, Programmatic,

and/or others is a plus.

Additional Knowledge or Skills to be Successful in this role: Strong relationships within the media industry across LATAM

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$105,600—$140,800 USD

Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learn more see Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.

For United States applicants:Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Read our privacy policy here: Privacy Policy

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