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Web Design Specialist

RemoteRemoteFull TimePosted 1 month agoHidden Gem · Himalayas

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Required skills

  • WordPress
  • Figma
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • HTML
  • CSS
  • JavaScript
  • digital materials
  • websites

Nice to have

  • Pardot
  • Unbounce
  • Adobe Workfront
  • Canva

Role summary

The Web Design Specialist is responsible for the conceptual development, delivery, and production of visual design for digital marketing materials, including websites, email campaigns, landing pages, and social media content. This role requires strong skills in web design, visual design principles, and proficiency with tools such as WordPress, Figma, Adobe Creative Suite, HTML, CSS, and JavaScript. The specialist will collaborate with cross-functional teams, present concepts to stakeholders, and ensure brand consistency across all platforms. Experience with Pardot and landing page tools is preferred.

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.

Key Responsibilities

  • Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts.
  • Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity.
  • Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology.
  • Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager.
  • Present creative concepts to stakeholders and get buy-ins when needed.
  • Translate creative concepts into designs.
  • Submit creative deliverables within the agreed-upon deadline and estimated production time.
  • Meet with internal customers to discuss requirements or project goals as needed.
  • Collaborate effectively with other team members, including designers, copywriters, and project managers.
  • Work closely with front-end developers and help with development when necessary (small projects).
  • Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions.
  • Keep informed on the latest design and web trends.
  • Manage the creative design approval process as needed.
  • Ensure that customers’ experience with the brand is consistent with brand guidelines.
  • Create additional style guides and brand guidelines to supplement and support digital needs.
  • Follow consistent processes and standard resources to name, file, and archive work consistently.
  • Propose process improvements that would enable greater adoption of assets created and greater efficiency for limited resources (print and web).
  • Design print materials as needed.
  • Perform other duties as assigned.

Skills, Knowledge and Expertise

  • WordPress
  • Pardot (preferred; similar tools acceptable, but Pardot experience is ideal)
  • Unbounce (or similar landing page tools)
  • Figma
  • Adobe Creative Suite (especially Photoshop and Illustrator)
  • HTML, CSS, JavaScript
  • Familiarity with Adobe Workfront is a plus
  • Canva knowledge is optional but nice to have

Benefits

  • Above market salary
  • HMO on Day 1 for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • 1,000 PHP De Minimis
  • Equipment and software provided

Originally posted on Himalayas

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