
Vice President of Rental
Required skills
- rent-to-rent
- rental platform
- fleet performance
- market share
- strategic vision
- operational discipline
- entrepreneurial energy
- stakeholder management
- team development
Role summary
RDO Equipment Co. seeks a Vice President of Rental to build and scale its rent-to-rent business from the ground up. This leadership role requires strategic vision, operational discipline, and entrepreneurial energy. The VP will shape rental strategy, expand market share, enhance fleet performance, develop high-performing teams, and build a scalable rental platform for sustainable growth. The position reports to the President and manages a rental leadership team. Key relationships include senior leadership, construction VPs, field support, and manufacturer partners. The role is based in Irving/Fort Worth, TX or Phoenix/Chandler, AZ.
For a leader energized by building something significant, this is a rare opportunity to create, scale and define RDO Equipment Co.’s rent-to-rent business from the ground up. This highly visible leadership role calls for an accomplished, people-centered executive who brings strategic vision, operational discipline and entrepreneurial energy to a values-driven organization known for strong relationships and a deep commitment to our stakeholders. The Vice President of Rental will play a critical role in shaping our rent-to-rent strategy, expanding market share, strengthening fleet performance, developing high-performing teams and building a scalable rental platform designed for long-term, sustainable growth.
Reports to: President, RDO Equipment Co.
Direct Reports: Rental leadership team (primarily General manager level)
Other Key Relationships:
- RDO Senior Leadership Team
- Construction Vice Presidents
- RDOE Texas and Southwest Construction locations
- Field Support Office leaders and support team members
- Manufacturer partner leaders and resources
Position Location: Irving/Fort Worth, TX or Phoenix/Chandler AZ
Compensation: The base pay range for this position is $250,000 to $280,000+. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience, with consideration given to internal equity. In addition, this person will be eligible for both a short-term incentive plan (STI) and a long-term incentive plan (LTI), a company vehicle and a comprehensive benefits package.
For a complete list of responsibilities and expectations, view the full job description here.
Similar roles
Service TechnicianRDO Equipment Co. · Moorhead, MN · Onsite
Service TechnicianRDO Equipment Co. · Flagstaff, AZ · Onsite- Rental CoordinatorEquipmentShare · Grand Rapids, MI · Onsite
Rental Agent | Loaner Vehicle CoordinatorLithia & Driveway · Fort Lauderdale, FL · Onsite- Temporary Ecommerce Operations Specialist (Parental Leave Cover)mindbodygreen · Remote · Remote
Rental Equipment TechnicianWestern States Equipment · Jackson, WY · Onsite
