
Creative Strategist, Paid Social
Required skills
- Paid Social
- Creative Strategy
- Digital Marketing
- eCommerce
- Performance Marketing
- Ad Angles
- Hook Variations
- Creative Briefs
- Testable Concepts
- Platform Trends
Nice to have
- AI-first
- Growth Partner
- Data-driven
- Feedback
- Agile Marketing
Role summary
Reach Digital is an AI-first performance marketing agency seeking a Creative Strategist for Paid Social. This fully remote role involves end-to-end creative ownership, from research and concept development to writing briefs for editors. The strategist will manage 3-5 brand partners, analyze performance, develop new ad angles, and stay current on platform trends. Requires 2+ years of digital marketing experience, understanding of paid media, and strong creative strategy skills. The role emphasizes data, testing, and collaboration within a remote team environment.
ABOUT US
Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.
We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.
THE ROLE
As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.
WHAT WE'RE LOOKING FOR
You have 2+ years of digital marketing experience
You understand paid media and the types of content that converts
You enjoy brainstorming ad angles and concepts, then bringing them to life
You are detail-orientated, organized and able to manage multiple projects simultaneously
You're willing to learn and get better even when that means giving and receiving feedback
You are comfortable communicating learnings with both team members and clients
You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to
WHAT YOU'LL BE DOING
Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads
WHAT TO EXPECT FROM US
Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.
Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.
Generous PTO and benefits policy
Fully remote role (working US hours)
Competitive compensation in USD
The Hiring Process
All candidates will go through a 15-minute questionnaire. Following this, top candidates will be given a culture fit interview before being given a paid, take-home assignment.
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