Marketing Communications Specialist
Required skills
- marketing communications
- content creation
- campaign management
- social media management
- market analysis
- brand consistency
- reporting and analysis
- Microsoft Office
- digital marketing tools
- WordPress CMS
Nice to have
- B2B environment
- marketing event coordination
Role summary
ReEmployAbility, a national provider of specialty return-to-work services, seeks a Marketing Communications Specialist to enhance its brand. This role involves planning and implementing marketing communications, creating content for various channels (social media, website, email, collateral, events), managing and optimizing marketing campaigns, and overseeing social media presence. The specialist will also conduct market analysis, ensure brand consistency, collaborate with stakeholders, and report on campaign performance. Proficiency in Microsoft Office, digital marketing tools like WordPress CMS and Adobe Creative Suite, and strong analytical and creative skills are required. A Bachelor's degree or equivalent experience in Marketing or Communications, with 3+ years of relevant experience, preferably in B2B, is necessary. Experience with graphic design tools (Canva, Photoshop) and event coordination is also needed.
Description
Looking for a job that fosters your creative side while doing something that matters?
Join ReEmployAbility! We are the largest national provider of specialty return-to-work (RTW) services and transitional employment programs and have an immediate need for a Marketing Communications Specialist to join our growing team. This position is responsible for marketing communications planning and implementation, content creation, and overall coordination of marketing communication and public relations efforts for ReEmployAbility to enhance the brand.
What’s in it for you?
- Monday–Friday schedule (no weekends!)
- Paid Holidays + PTO + Paid Volunteer Time
- 401(k) with a company-match--100% vested from initial contribution!
- Medical, Dental, Vision, Pet Insurance & more
- Experience our great company culture with a focus on wellness!
- Company-paid Life Insurance.
FLSA Status: Salary (Exempt), Full-Time
Supervisor: Marketing Communications Manager
Supervises: None
Essential Functions:
- Content creation: Develop targeted and engaging content for various channels, including but not limited to social media, website, email campaigns, collateral, and events, that align with business objectives.
- Campaign management: Plan, execute, and optimize marketing campaigns across different channels, including but not limited to advertising, public relations, web, event, email marketing, and social media initiatives.
- Social media management: Create and schedule social media posts, engage with followers, and monitor social media analytics to optimize Brand presence.
- Market analysis: Research market trends, competitor activity, and target audience demographics to inform marketing strategies.
- Brand consistency: Ensure all marketing materials and communications delivered on all channels align with established Brand guidelines.
- Collaboration: Collaborate with internal and external stakeholders to plan and execute marketing initiatives.
- Reporting and analysis: Track campaign performance using analytics tools and provide insights to inform future marketing communications decisions.
- Other responsibilities or duties may be assigned.
Requirements
- Excellent verbal and written communication skills with attention to detail.
- Strong understanding of marketing communications principles, strategies, and tactics.
- Time management skills and ability to take initiative, organize, plan, and execute tasks in a fast-paced environment with minimal supervision.
- Proficiency in Microsoft Office (Outlook, Word, PowerPoint, and Excel), and digital marketing tools and platforms (e.g., Wordpress CMS, Adobe Creative Suite), and excellent Internet research skills
- Analytical skills to interpret data and measure campaign effectiveness
- Creative thinking and willingness to contribute and execute new ideas.
- Attention to detail with a critical eye for aesthetics.
Required Education and Experience
- 3+ years of relevant experience in Marketing Communications, preferably in a B2B environment.
- Bachelor’s Degree in Marketing, Communications, or related field; equivalent work experience in lieu of degree.
- Experience with graphic design (designing for print and digital), Canva, Photoshop, and WordPress or other CMS.
- Proficiency in social media platforms and associated tools.
- Experience with marketing event coordination, preferred.
Other
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to type, file or lift office supplies up to 20 pounds. The employee is frequently required to stand, talk and hear.
Anyone who is capable of something, can make an impact in the community where they live. ReEmployAbility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
EEO Compliance: ReEmployAbility is committed to equal employment opportunity for all persons, regardless of race, color, creed, national origin, sex, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, or other status protected by Federal or State law.
ADA Compliance: Reasonable accommodations are available to persons with disabilities during the application process and/or interview process in accordance with the Americans with Disabilities Act.
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