Content Marketing Specialist

Description

Position Summary

We are seeking a detail-oriented and creative Content Marketing Specialist to join our team at RNR Tire Express! As our social media expert, your role blends executional support with hands-on content creation, helping campaigns run smoothly, websites stay accurate, and fresh, engaging social content reach our digital channels.

If you are passionate about social content, videos, branding, and creative ideation, this role is for you! Apply now to join our RNR Tire Express Team!

 Benefits: 

• Competitive pay 
• Full suite of benefits including 401K matching, health, dental and vision insurance
• A fun environment to work in as a team
• Opportunity for advancement to build your career with us

Key Responsibilities

Digital Marketing Support

• Develop, launch, and maintain Spanish campaigns for franchisees across Meta and social channels.
• Translate and adapt English graphics and creative assets into Spanish while maintaining brand consistency and messaging.
• Update consumer and franchise websites with landing pages, forms, blogs, announcements, and other new content.
• Coordinate deployment of email and SMS campaigns using provided content and templates.
• Gather organic content from franchisees and organize a digital library for future posts.
• Maintain reporting templates, enter campaign data, and assist with monthly, quarterly, and annual recaps.
• Provide daily listening and response support for franchisees enrolled in the service, including Google and Facebook reviews and comments on paid and organic social posts.

Content Creation and Marketing Support

• Travel to corporate store locations to capture store culture and team moments, products and promotions, customer interactions and testimonials, community engagement, and shot-list needs provided by the Digital Marketing Manager.
• Edit and curate captured footage in-house into high-quality, on-brand content.
• Create and maintain the national and corporate content calendar using strategy from the Digital Marketing Manager and National Brand Manager.
• Capture and edit photos and short-form video for Meta, TikTok, YouTube Shorts, and internal marketing channels.
• Capture and edit long- and short-form video and photos for Franchise Development.
• Organize and maintain the marketing asset hub (Canto) with brand-compliant templates, logos, and marketing materials.
• Support video and photography projects by tagging, uploading, and updating campaign assets.
• Assist with internal communications, social posting, and event-day marketing needs.
• Attend local store events, national giveaways, and grand openings as needed.

Job Type: Full Time – Hourly (Non-Exempt)

Reporting relationship/reports to: National Marketing Director 

Summary 

This job description is a summary of duties and is not designed to contain an exclusive listing of duties or responsibilities that are required. The job description and duties may change at any time with or without notice. By applying, you should understand that a job description is not a contract; is neither complete nor permanent; it can be modified at any time. Also, at the request of management, any Team Member may be asked and expected to perform additional duties, responsibilities or projects with or without notice. Applying constitutes understanding of the requirements, essential functions and duties of the job description.

Requirements

Content Marketing Specialist Work Requirements

Education and Experience

• Bachelor’s degree in marketing, Communications, or a related field.
• 2–3 years of experience in digital marketing, content coordination, or social media management.

Technical Skills

• Familiarity with Google Ads, Google Analytics, Meta Business Suite, Canva or Photoshop, and Mailchimp or similar tools.
• Photography and short-form video skills with editing experience.

Knowledge and Competencies

• Excellent organizational skills and attention to detail.
• Strong written and verbal communication abilities.
• Bilingual capabilities in Spanish.

Travel Requirements

Ability to travel locally and attend franchisee store events as needed; a valid driver’s license and reliable transportation are required.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.