Senior Living Sales & Marketing Coordinator

The Sales Associate is responsible for assisting prospective residents and their families in

exploring community living options, providing detailed information about services and amenities,

and guiding them through the sales process. This role focuses on lead generation,

relationship building, and achieving occupancy goals while delivering exceptional customer

service.

Key Responsibilities:

 Assist prospective residents and families by providing tours, consultations, and

detailed community information.

 Build and maintain relationships with potential residents, families, and referral

sources to drive occupancy.

 Conduct follow-ups with leads via phone, email, and in-person visits to ensure

engagement and interest.

 Support the Sales Director in executing marketing and outreach initiatives to generate new leads.

Maintain accurate prospect tracking and documentation within the customer

relationship management (CRM) system.

Assist with sales events, open houses, and community engagement activities to

attract potential residents.

 Collaborate with the Admissions and Operations teams to ensure a seamless move-in process for new residents.

 Stay informed about competitor offerings, market trends, and pricing strategies to effectively communicate the community’s value.

 Provide outstanding customer service, addressing inquiries and concerns promptly and professionally.

Qualification & Requirements:

 Associate’s or Bachelor’s degree in business, marketing, or a related field preferred.

 1-2 years of experience in sales, customer service, or marketing, preferably in

senior living, healthcare, or hospitality.

 Strong interpersonal and communication skills with the ability to engage with diverse audiences.

Ability to build relationships and provide a personalized approach to sales.

Proficiency in CRM software, Microsoft Office Suite, and digital marketing tools.

Goal-oriented with a proven ability to meet or exceed sales targets.

 Availability to work some evenings and weekends as needed for tours and events.

Work Environment & Physical Requirements:

Work is performed in an office setting and throughout the community, with frequent interaction with residents and families.

Requires sitting, standing, walking, and occasional lifting of materials (up to 25lbs.).

Occasional travel may be required for off-site sales events and community outreach.