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["Digital Marketing","Inbound Marketing","Advertising Services","Marketing & Advertising"]

Program Manager

00, United StatesRemoteFull Time$80,000–$115,000 /yrPosted today

SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.
With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.
The Program Manager is responsible for leading complex, cross-line of business (LOB) initiatives that require coordination across multiple teams, disciplines, and operational functions. Reporting into the Director, PMO, this role ensures large-scale or multi-workstream programs are aligned, sequenced properly, and executed with consistency across the organization.
Unlike a Project Manager who focuses on a single scope or LOB, the Program Manager operates at a portfolio level - connecting strategy to execution across functions, managing interdependencies, and driving accountability for outcomes that span multiple teams.
This role does not own client strategy or day-to-day delivery tasks. It owns cross-functional orchestration and program-level success.
Key Responsibilities

  • Lead multi-workstream programs spanning multiple Lines of Business
  • Align project plans across LOBs to ensure sequencing and dependency management
  • Establish unified program timelines and milestones
  • Ensure cohesive execution across all participating teams
  • Translate strategic initiatives into coordinated execution plans
  • Partner with AMs, PMs, Directors and functional leaders to align priorities
  • Ensure programs remain aligned to intended business outcomes
  • Identify cross-functional dependencies and mitigate conflicts
  • Proactively manage risks that impact multiple teams or clients
  • Escalate systemic or enterprise-level risks to Director, PMO and executive leadership
  • Establish program-level reporting and dashboards
  • Provide executive-ready updates on program health
  • Ensure standard PMO processes are applied consistently across workstreams
  • Partner with WFM and LOB PM Managers to ensure resource plans support program milestones
  • Flag capacity constraints that may impact cross-LOB execution
  • Support prioritization decisions when conflicts arise
  • Facilitate alignment across Strategy, Client Ops, PM and functional leadership
  • Lead cross-functional program meetings
  • Ensure clarity in roles, decision-making authority, and accountability across participating teams

Required Skills & Experience

  • 8-12+ years in program or complex project management within a services, agency, or matrixed organization
  • Proven experience leading cross-functional, multi-team initiatives
  • Strong understanding of portfolio-level planning and dependency management
  • Experience operating within a PMO structure
  • Strong executive communication and stakeholder alignment skills
  • Ability to manage ambiguity and drive structured outcomes
  • Demonstrated ability to influence without direct authority
  • Experience working within task-based and reporting systems (e.g., Teamwork, Asana, Monday, etc.)

Preferred Qualifications

  • Experience within marketing, digital, or professional services organizations
  • PMP, PgMP, or equivalent certification
  • Experience leading enterprise-wide operational or transformation initiatives
  • Experience working across multiple business units or global teams
  • Exposure to financial oversight of large-scale initiatives

$80,000 - $115,000 a year
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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