Agricultural Machinery, Construction Equipment, Retail

Turf and CCE Equipment Salesperson

Flora, INOnsiteFull TimeEntry-level (exp-based)Posted 1 month ago

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Required skills

sales
customer service
product knowledge
sales process
negotiation
communication skills
listening skills
Microsoft Office
internet functions
dealer business systems

Nice to have

agricultural equipment knowledge
turf equipment knowledge
farming practices
operational practices
CRM database
financing options

Role summary

TRU LAND Equipment is seeking a Turf and CCE Equipment Salesperson to provide exceptional customer service and drive sales of new and used equipment. Responsibilities include maintaining product knowledge, engaging with customers, following a defined sales process, demonstrating equipment, and assisting with events and financing options. The role requires at least 1 year of retail sales experience, proficiency in Microsoft Office, and a valid driver's license. Knowledge of agricultural and turf equipment is preferred. This is an onsite, full-time position requiring flexible hours, including weekends and extended hours during peak seasons.

Grow with TRULAND EquipmentWe’re a leading John Deere dealer with 18 locations across Indiana and Ohio, serving residential, commercial, and agricultural customers. If you’re hardworking, eager to learn, and ready to thrive in a fast-paced, team-driven environment—we want to hear from you!

Purpose:

Provide exceptional customer service while selling new and used turf/CCE equipment to new and existing customers as they visit the location.

Responsibilities:

Maintain current product knowledge on features and benefits of all equipment potentially saleable by the dealership.

Greet customers as they visit the location and answer any of their questions related to turf/CCE equipment.

Maintain current product knowledge on features and benefits of all equipment potentially saleable by the dealership.

Monitor competitive activity/products based on customer feedback and timely communicates to management, accordingly.

Understand and follow a defined sales process.

Be able to demonstrate the operational capabilities of equipment.

Assist with the preparation and execution of customer events.

Maintain current knowledge of financing options to assist customers with securing the purchase of new or used equipment.

Attends applicable sales training events/seminars.

Understand and maintain knowledge for evaluating used equipment (trade-ins), follow the TRULAND used equipment process.

During peak seasons, may be required to assist in product support functions.

Field internet inquires and respond in a timely, professional manner.

Answer and follow up on advertising calls and general sales calls.

Track customer interaction on Excel spreadsheet or CRM database.

Assist with inter-store transfers and requests.

Experience, Education, Skills, and Knowledge:

1+ years of retail sales experience.

High School Diploma or equivalent work experience required, associate degree preferred.

Knowledge of agricultural and turf equipment and farming or operational practices preferred.

Ability to use standard desktop load applications such as Microsoft Office and internet functions as well as dealer business systems.

Willingness and ability to work flexible and extended hours and weekends.

Self-starter.

High attention to detail.

Excellent verbal and written communication skill set.

Exceptional customer service skills with the ability to articulate through a phone call or email.

Good organizational skills and the ability to multitask.

Strong listening and interpersonal skills.

Proven sales skills with ability to read customer and close the sale quickly.

Ability to negotiate a sales deal when an offer is being made.

Saturday work hours will be required in this role, including extended hours during peak selling seasons.

Valid driver’s license required.

Driving record that meets Employer’s insurance company requirements.

Comprehensive benefit package for full-time team members includes:

Competitive bi-weekly wages

Health, dental, and vision insurance

401(k) plan with company contributions

Flexible Spending Account (FSA) & Health Savings Account (HSA)

Paid Time Off (PTO) and Paid Holidays

Company-paid short-term disability

Life Insurance

Team member discounts

Access to additional voluntary insurance plans

Employee Assistance Program (AEP)

Company-provided uniforms

About TRULAND Equipment

TRULAND Equipment is a John Deere dealer with 18 locations in Indiana and Ohio that supplies and services a wide range of new and used equipment for residential, commercial and agricultural applications. We understand the unique needs and challenges that come with working your land, and we’re dedicated to delivering solutions that exceed expectations. With every phone call, every visit, and every job well done, we’re creating lasting partnerships built on trust.

Our Vision: To enable our customers to cultivate, shape, and manicure the landscape through relationships, engagement, and experiences based on trust, integrity, and a sense of urgency.

Our Values

Integrity: Do the right thing

Trust: Do what we say we are going to do

Simplify Business Transactions: Easy to do business with

Urgency: Engage with a sense of urgency

Respect and Teamwork: Work together to solve our customer's needs

Imaginative Solutions: Create solutions with thoughtfulness and purpose

Ready to apply?

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