Marketing Manager

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content.  Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you!

Marketing Manager

*The UMC team works four days a week from our award-winning creative campus located in Liberty Village, Toronto, and one day to work virtually.*

Reporting to the Senior Manager, Marketing, the Marketing Manager contributes to a positive work environment with an emphasis on a ‘team’ concept. The ideal candidate is an enthusiastic, creative and energetic people leader with a passion for music.
Core functions involve supporting the Marketing team’s efforts in the development and management of artist brand strategy campaigns to increase awareness, fan engagement, and consumption around an artist’s body of work.

How You'll Lead:

• Lead all aspects of artist projects end to end, including but not limited to; music release strategy, brand development, digital strategy, content marketing, advertising and experiential events.
• Develop and execute disruptive marketing campaigns for a roster of domestic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats
• Collaborate with the A&R, Promotion, Creative, eCommerce, Digital, Creator Strategy and Publicity teams on rollout plans to maximize opportunities and exposure for each artist project
• Collaborate closely with A&R & the Commercial Partnerships team to strategically map out long term music release plans for new music while maximizing artists' catalogue.
• Design holistic digital strategies—including short-form content and viral activations—that amplify each release and expand reach across core fans and new audiences
• Work closely with the assigned Content Creator & Creative teams to create compelling short and long-form creative that is aligned with the artists brand while focusing on bringing in new audiences and engaging and rewarding current fans.
• Activate superfans across fan-forward platforms like Discord, Reddit, and Twitter/X—fuelling grassroots momentum and creating digital word-of-mouth at scale
• Conduct weekly comprehensive digital performance audits on assigned artists to measure momentum on social, CRM and streaming platforms.
• Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments
• Work closely with the creator marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns
• Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture
• Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases
• Coordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platforms
• Work hand-in-hand with Creative & Content teams to ensure all content—from short-form video to interactive design—feels cohesive, intentional, and on-brand across the campaign ecosystem
• Other duties and projects as assigned

What You Bring:

• 3-5 years of marketing experience in the creative industry
• Post-secondary degree or diploma in marketing, music, media and/or entertainment
• Experience creating and leading marketing campaigns and overall projects
• Knowledgeable about how the music business operates and about the evolving digital & streaming landscape
• Ability to work within assigned budgets & timelines
• Exceptional communication skills, organizational, planning and priority setting skills
• Proficiency in Photoshop and Premier for photo and video editing is an asset
• Flexibility to work weekends and evenings
• Positivity, passion, a competitive edge, and opinions you can stand behind
• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
• Excellent communication skills anchored by honesty, approachability, and an open mind

What We Offer:

• Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching
• 2-week paid Winter Break
• Summer Fridays
• Medical, Dental, Vision and Mental Health Support
• Employee Ticket Box
• Wellness Program

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Salary Range:

$50,000 - $65,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.