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Landscaping Services

Outside Sales Representative (Richmond & Midlothian)

Richmond, VAOnsiteFull TimePosted 11 days ago

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Required skills

  • outside sales
  • prospecting
  • door-to-door outreach
  • face-to-face sales
  • sales agreements
  • sales goals
  • cross-sell
  • upsell
  • territory management
  • CRM system

Nice to have

  • CRM tools

Role summary

Virginia Green is seeking driven Outside Sales Representatives to connect with homeowners, identify lawn care needs, and provide tailored solutions. This role involves direct sales, prospecting through door-to-door outreach and community presence, and managing assigned territories. Responsibilities include educating customers, converting leads into service agreements, cross-selling/upselling services, and accurately tracking sales activity in a CRM system. The position offers competitive pay with commission potential, a vehicle stipend, paid training, and clear career growth opportunities within a supportive, team-oriented culture. Requires a customer-first mindset, strong communication and interpersonal skills, comfort with face-to-face sales, and the ability to work independently outdoors.

We’re not just a lawn care company—we’re on a mission to create greener, healthier communities across the Mid-Atlantic. With 500+ team members and growing, we’ve built a reputation backed by our culture: Go Beyond. Grow Beyond. We invest in our people, promote from within, and celebrate those who show up and stand out—many of our leaders started right here. Along the way, you’ll get strong benefits, real career growth, and the support to build your future.
Virginia Green is growing—and we’re looking for driven, self-motivated individuals to join our team as Outside Sales Representatives.
As an Outside Sales Representative, you’ll connect directly with homeowners, identify their lawn care needs, and provide solutions that help them achieve healthy, beautiful lawns. You’ll have the opportunity to build relationships, generate new business, and see the results of your work firsthand.

The Highlights:

  • Competitive pay + strong commission potential
  • Monthly vehicle stipend
  • Paid training and on-going coaching
  • Clear career growth -> we promote from within!
  • A supportive, team-oriented culture grounded in accountability and respect
  • The opportunity to represent a trusted company committed to excellence
  • Day in the Life:

  • Go Beyond for Our Customers
  • Engage homeowners in assigned neighborhoods to introduce Virginia Green’s customized lawn care programs
  • Conduct on-site evaluations to understand lawn conditions and homeowner goals
  • Educate customers on tailored solutions that deliver long-term lawn health—not one-size-fits-all services
  • Set clear expectations and build trust from the first interaction

  • Grow Beyond in Sales Performance
  • Primary duty is outside sales, prospecting new customers
  • Convert conversations into new service agreements using proven, ethical sales practices
  • Proactively generate leads through door-to-door outreach, referrals, and community presence
  • Cross-sell and upsell additional services that enhance results and customer satisfaction
  • Consistently meet or exceed individual sales goals while maintaining Virginia Green's high standards

  • Own Your Territory
  • Maintain a strong, visible presence within assigned territories to maximize opportunity and brand awareness
  • Track leads, customer interactions, and sales activity accurately using our CRM system
  • Use data, feedback, and coaching to continuously improve performance
  • Qualifications/Requirements:

  • Strong interpersonal and communication skills with the ability to build rapport quickly
  • A customer-first mindset paired with a competitive drive to succeed
  • Comfortable with face-to-face sales and proactive outreach
  • Ability to manage time effectively and work independently in the field
  • Willingness to learn, grow, and accept coaching
  • Experience using CRM tools preferred
  • Ability to work outdoors in varying weather conditions
  • Ability to walk, stand, and remain active for extended periods
  • Valid driver’s license and reliable transportation
  • You Will Thrive Here If You:

  • Enjoy working outside
  • Take pride in delivering great service
  • Like solving problems and improving results
  • Want a long-term career with real growth
  • Employment with Virginia Green is contingent upon the successful completion of all applicable pre-employment screenings, which may include a background check, motor vehicle record (MVR) check, and drug screening, based on the requirements of the position and applicable law.
    Come Go Beyond and Grow Beyond at Virginia Green!
    *Virginia Green is committed to a diverse and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability or other legally protected status. 
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